Core Viewpoint - The company reported a significant decline in revenue and profit for the mid-year 2025, primarily due to strategic reductions in advertising and the maturation of classic games, leading to decreased user acquisition and monetization speed [1] Financial Performance - Revenue for the period was approximately 212 million, representing a year-on-year decrease of 35.5% [1] - Profit attributable to the company's owners was about 4.4 million, down 52.4% year-on-year [1] - Earnings per share were reported at 0.0023 [1] Factors Affecting Revenue and Profit - Revenue decline was attributed to: - Strategic reduction in advertising and promotional expenses, leading to a decrease in user acquisition and promotional activities [1] - Classic games entering maturity, resulting in natural revenue decline and slower monetization [1] - Profit reduction was influenced by: - Decrease in gross profit due to revenue shrinkage [1] - Reduction in other income, revenue, or net losses [1] - Increase in administrative expenses [1] - Significant reduction in sales and marketing expenses due to resource allocation optimization [1] - Increase in research and development expenses [1] User Metrics - Average monthly active users decreased to approximately 1.4 million, a decline of about 73.0% year-on-year, primarily due to reduced marketing spending and the maturation of the game product portfolio [1] - Cumulative registered users reached approximately 264.9 million, reflecting a stable year-on-year growth of about 3.8% [1]