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打造阅读新空间 激活消费新动能
Xin Hua She· 2025-04-23 21:19
Group 1 - The core idea of the articles emphasizes the transformation of the reading market through AI empowerment and the development of diverse bookstore models, which stimulate consumer spending and enhance the reading experience [1][2][4][8] - The digital reading market in China is projected to reach a total revenue of 66.141 billion yuan in 2024, with a year-on-year growth of 16.65%. The mass reading market is expected to be 48.885 billion yuan, with audio reading at 12.370 billion yuan, and professional reading at 4.886 billion yuan, reflecting growth rates of 20.07%, 6.32%, and 12.27% respectively [3] - The "bookstore+" model is gaining traction, combining various cultural consumption activities such as cafes, exhibitions, and children's play areas, which enhances the consumer experience and increases bookstore revenues [4][5][6] Group 2 - The 2025 Beijing Book Fair featured nearly 200 well-known publishers and over 500,000 new books, demonstrating the strong reading enthusiasm among the public, with significant sales recorded shortly after opening [7] - Traditional book markets are revitalizing, with events like the weekend used book market in Taiyuan attracting over 60,000 visitors during peak seasons, indicating a robust demand for reading materials [8] - The integration of digital reading, new bookstore formats, and book fairs is creating a more comfortable reading environment, showcasing the vast potential for future growth in the reading market [8]