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“Z世代”在读什么?
Xin Hua Wang· 2025-08-13 02:08
Group 1 - The "Z Generation" in China, approximately 260 million strong, is redefining reading habits through digital formats like e-books and audiobooks, emphasizing social interaction and immersive experiences [1][3][20] - Digital reading platforms are witnessing significant user engagement, with 46% of active users on WeChat Reading being from the "Z Generation" [13][20] - The popularity of classic literature and political, economic, and social books is rising among the "Z Generation," indicating a blend of traditional and contemporary reading preferences [5][7][9] Group 2 - The traditional publishing industry is facing challenges due to the digital transformation and changing consumer habits, necessitating a shift towards more interactive and engaging content delivery [22][24] - New technologies and platforms are reshaping the publishing landscape, with a focus on personalized content and community engagement through social media and video platforms [24][25] - The rise of video book summaries and discussions on platforms like Bilibili and Douyin is creating a new trend in reading, although it raises concerns about the depth of understanding and intellectual engagement [15][19][20] Group 3 - The "Z Generation" is heavily influenced by online recommendations and social media, with over 60% of book purchases made through live-streaming platforms [21][22] - The integration of digital and traditional reading methods is seen as essential for fostering a culture of deep reading, which is crucial for cognitive development and critical thinking [26][29] - Educational institutions are encouraged to promote reading habits among students, emphasizing the importance of both digital and traditional reading formats [28][29]
汉王科技股价回调1.41% 盘中振幅达7.59%
Jin Rong Jie· 2025-08-06 19:57
汉王科技8月6日收盘报26.62元,较前一交易日下跌0.38元。当日股价波动明显,最高触及28.57元,最 低探至26.52元,全天成交435935手,成交金额11.93亿元。 风险提示:股市有风险,投资需谨慎。 从资金流向来看,汉王科技8月6日主力资金净流出5541.51万元。不过近五个交易日整体呈现资金净流 入状态,累计净流入8046.22万元。 该公司属于软件开发行业,业务涵盖人工智能、大数据等领域。作为北京地区上市公司,汉王科技在模 式识别技术方面具有较强实力,产品线包括电子书、手写识别系统等。 ...
“读书人”正在快速消失
虎嗅APP· 2025-07-31 14:02
《美国时间使用调查》显示 (美国有各种花样繁多的社会调查报告,所以他们的计量社会科学很 发达) ,过去20年中,不论是因为能力退化,还是兴趣缺乏,新一代学生的阅读越来越少。 读书根 本无法与TikTok、Instagram和YouTube竞争。 学生如今将阅读视为类似听黑胶唱片那样的行为—— 还有人沉迷其中,但他们更像是例外,整体上已经是一种过时的文化形式。 以下文章来源于文化纵横 ,作者冯金红 文化纵横 . 倡导文化重建,共同思想未来,发掘不一样的深度阅读。 本文来自微信公众号: 文化纵横 (ID:whzh_21bcr) ,作者:冯金红(三联书店副总编辑),编 辑:鲁方裕,原题为《数智化时代,"读书人"正在快速消失》,题图来自:视觉中国 上午听了有关游戏和科幻文艺的讨论,感觉全新的一代人正在创造中国大众文化的未来,而且这个未 来的基调很可能是正向的、明亮的,充满文化自信但也有理论反思的能力。我的这个发言,看题目 —— "读书人"正在消失 ——似乎黯然背对着"未来",而且是一个截然的判断句。 一般来讲,如果不对判断本身做外延和内涵上的界定,是肯定会被反驳的;但我在今天这个都是学者 和文化人的场合说"读书人"正 ...
数字贸易何以引领服务贸易
Jing Ji Ri Bao· 2025-07-21 22:14
Core Insights - Digital trade is a new trade form aligned with the development of the digital economy, leveraging digital technologies for the transmission, transaction, and consumption of products or services, becoming a new trend in international trade and a growth point for the economy [1][2] Digital Trade Growth - From 2021 to 2023, global digital trade volume increased from $6.02 trillion to $7.13 trillion, with an annual growth rate of 8.8%, and its share of total international trade rose from 19.6% to 22.5% [1] - In China, the export and import volume of digitally deliverable services reached $385.9 billion in 2023, accounting for 41.4% of total service trade [1] Types of Digital Trade - Digital trade can be categorized into four types: digital product trade (e.g., videos, games), digital service trade (e.g., software outsourcing, digital finance), digital technology trade (e.g., cloud computing, AI), and data trade (e.g., data collection and processing) [2][3] Impact on Service Trade - Digital trade significantly reduces transaction costs and expands the range and geographical scope of service trade, allowing for rapid global delivery of services with minimal costs [3] - Platform enterprises are becoming the main organizers and providers of service trade, enhancing global production and supply chains [3] Growth in New Service Trade - Digital trade has led to the emergence of new service trade forms, with notable growth in digital product trade, where cultural and entertainment service exports are projected to grow by 39.3% in 2024 [4] - The scale of digitally deliverable services has shown a continuous surplus since 2019, with expectations for this segment to account for over 45% of total service trade by 2029 [4] Future Outlook - The development of service trade through digital trade is expected to enhance the quality and resilience of China's foreign trade, necessitating a policy framework that supports high-quality development driven by digital trade [5][6]
研判2025!中国图书零售行业产业链图谱、市场规模、竞争格局及未来前景分析:短视频电商加速崛起,图书零售市场实现高速增长[图]
Chan Ye Xin Xi Wang· 2025-07-11 01:13
Core Insights - The Chinese book retail market has experienced fluctuations since 2020, with a decline in market size from 987 billion yuan in 2021 to 871 billion yuan in 2022, followed by a slight recovery to 912 billion yuan in 2023, representing a growth rate of 4.7% [1][5] - In 2024, the market is expected to achieve rapid growth, with the industry scale reaching 1,129 billion yuan, a year-on-year growth rate of 23.8%, driven by the rise of short video e-commerce and innovations in physical bookstores [1][5] Industry Overview - Book retail refers to the process of selling books directly to end consumers, involving careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [2] - The industry has seen a stable growth in the number of physical bookstores, with a rise of distinctive and diverse new bookstores, contributing to a preliminary establishment of an integrated online and offline sales channel [2] Market Dynamics - The book retail market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [7] - In 2024, the market structure shows that platform e-commerce accounts for 40.92% of the market, short video e-commerce for 30.48%, while vertical and other e-commerce and offline physical stores account for 14.71% and 13.99%, respectively [7] Book Categories - The largest category in the book retail market is children's books, accounting for 28.16% of the market in 2024, followed by educational materials at 25.33%, supported by a large user base of students [9] Competitive Landscape - The market competition is characterized by diversification and the integration of online and offline sales. Major online platforms like Dangdang and JD Books dominate the market, while physical bookstores like Xinhua Bookstore and independent bookstores enhance their competitiveness through cultural experiences and events [11] - Companies such as CITIC Publishing, Zhongnan Media, and Xinhua Wenhui are key players in the market, each with distinct business focuses ranging from educational materials to digital publishing [13] Development Trends - The integration of online and offline channels is accelerating, with a predicted stable online channel share of 65%-70% and offline bookstores achieving 30%-35% in the next five years [17] - Digitalization and personalized services are emerging trends, with the digital education market expected to exceed 5 billion yuan by 2025, accounting for 15% of the overall market [18][19] - Government policies are continuously supporting the industry's transformation and high-quality development, with initiatives like a 5 billion yuan fund for physical bookstore upgrades [20]
蔡澜:手写的好处是手稿可以卖,卖的钱捐给儿童癌症基金
Di Yi Cai Jing· 2025-07-04 01:54
Core Viewpoint - The article reflects on the life and personality of Cai Lan, highlighting his love for food, writing, and books, as well as his engaging nature during a memorable breakfast meeting. Group 1: Personal Life and Interests - Cai Lan was known for his vibrant personality and love for food, often enjoying breakfast with a variety of dishes from different vendors [4][5] - He emphasized the importance of breakfast, stating he would eat a substantial breakfast and a normal lunch, but have a light dinner [5] - His daily routine included early morning visits to the market to buy fresh ingredients, showcasing his dedication to quality food [5] Group 2: Writing and Professional Life - Cai Lan was a prolific writer, producing multiple columns weekly, and he took great care in the writing process, revising his work several times before submission [5][16] - He had a unique approach to writing, often starting from his columns before compiling them into books, indicating a strong connection between his journalistic work and published literature [16] - His income from newspaper articles was significant, with each piece earning around 20,000 HKD, reflecting his established reputation in the industry [16] Group 3: Reading Habits - Cai Lan was an avid reader, frequently purchasing books and enjoying audiobooks, particularly during travels [9][10] - He expressed a preference for novels, biographies, and travel literature, indicating a diverse reading taste [10][12] - His collection included a mix of traditional and modern literature, and he was open to electronic books for convenience [15][16]
图书消费市场热度高
Jing Ji Ri Bao· 2025-05-15 22:12
Group 1 - The core viewpoint emphasizes the increasing enthusiasm for reading among the public, highlighting its importance for civilization, national prosperity, social progress, and personal growth [1] - A survey indicates that 60% of people consider reading more important than other leisure activities like sports and travel, with over 70% reading weekly and an average of 7.3 books read per year [1] - The investment in books is significant, with 52.2% of individuals spending over 500 yuan annually on book purchases, and 25.3% have developed a daily reading habit [1] Group 2 - In terms of reading preferences, 54% of individuals prefer physical books, while 34.2% favor e-books, with the latter's popularity increasing by nearly 5% from the previous year [1] - The top-selling book categories for 2024 include educational materials for primary and secondary schools, children's books, and literary novels, with niche genres like health, manga, and self-help gaining traction [1] - The focus on parent-child reading is growing, with children averaging 9.4 extracurricular books per year, and 76.7% of parents spending over 500 yuan annually on books for their children [2]
数字转型+文化出海双突破 读客文化重塑图书产业生态链
Quan Jing Wang· 2025-04-29 06:06
Group 1 - The core viewpoint of the article highlights the significant growth and strong market position of Dook Culture, with a reported revenue of 406 million yuan and a net profit of 14.71 million yuan, marking a year-on-year increase of 548.06% [1] - Dook Culture is committed to promoting traditional culture, nurturing local authors, and implementing national cultural policies, while focusing on providing high-quality and tasteful book products [1] - The company has achieved stable growth in physical book sales and rapid expansion in digital content, including e-books and audiobooks, which have become new growth drivers [1] Group 2 - Dook Culture has made notable advancements in technology research and copyright operations, enhancing the efficiency and quality of content production and distribution through increased investment in technological innovation [2] - The company actively engages in social responsibility initiatives, contributing to public welfare and promoting reading activities, while also focusing on employee training and career development [2] - Looking ahead, Dook Culture plans to continue its commitment to innovation, expanding its business areas and deepening its industry chain layout, with increased investments in digital publishing, copyright operations, and cultural exports [2]
打造阅读新空间 激活消费新动能
Xin Hua She· 2025-04-23 21:19
Group 1 - The core idea of the articles emphasizes the transformation of the reading market through AI empowerment and the development of diverse bookstore models, which stimulate consumer spending and enhance the reading experience [1][2][4][8] - The digital reading market in China is projected to reach a total revenue of 66.141 billion yuan in 2024, with a year-on-year growth of 16.65%. The mass reading market is expected to be 48.885 billion yuan, with audio reading at 12.370 billion yuan, and professional reading at 4.886 billion yuan, reflecting growth rates of 20.07%, 6.32%, and 12.27% respectively [3] - The "bookstore+" model is gaining traction, combining various cultural consumption activities such as cafes, exhibitions, and children's play areas, which enhances the consumer experience and increases bookstore revenues [4][5][6] Group 2 - The 2025 Beijing Book Fair featured nearly 200 well-known publishers and over 500,000 new books, demonstrating the strong reading enthusiasm among the public, with significant sales recorded shortly after opening [7] - Traditional book markets are revitalizing, with events like the weekend used book market in Taiyuan attracting over 60,000 visitors during peak seasons, indicating a robust demand for reading materials [8] - The integration of digital reading, new bookstore formats, and book fairs is creating a more comfortable reading environment, showcasing the vast potential for future growth in the reading market [8]