Core Insights - The report from Meituan Health highlights that users born in the 1990s and 1995s account for over half of the traditional Chinese medicine (TCM) wellness consumption, indicating a shift towards younger demographics in this sector [1][3] - A new social trend has emerged among professionals, where groups of friends visit TCM clinics after work for relaxation and therapy, showcasing a growing interest in TCM wellness practices [1] - The sales of Sanfu TCM patches have surged by 176% ahead of the summer solstice, with significant regional differences, particularly in southern cities like Guangzhou, Shenzhen, and Foshan leading the sales rankings [1] User Demographics and Preferences - Among users seeking TCM therapies, those born in the 1990s represent over 45% of the total clientele, emphasizing the dominance of younger consumers in this market [1] - Popular services among users include shoulder and neck massage, TCM massage, and pediatric massage, reflecting a preference for hands-on therapeutic experiences [1] Sales Trends and Market Dynamics - The Sanfu patch sales are characterized by a dual consumption trend: home delivery users prefer established brands like Nanjing Tongrentang and Beijing Tongrentang, while in-store group buyers favor comprehensive TCM hospitals, indicating a trust shift towards professional medical institutions [1] - The overall transaction volume for Meituan's TCM services has increased by 139% year-on-year, highlighting the growing integration of online and offline TCM services [3] Strategic Initiatives - In response to the rising demand from younger consumers for convenient and professional TCM services, Meituan plans to launch a series of activities during the Sanfu wellness season, covering various wellness scenarios [3] - The company aims to provide a one-stop service that combines online ordering with in-store experiences, making traditional TCM wellness more accessible and socially engaging [3]