Core Viewpoint - The integration of traditional Chinese medicine (TCM) practices, such as acupuncture and cupping, has gained significant attention and popularity among foreign athletes participating in the Chengdu Universiade, highlighting the global appeal of TCM [1][3][4]. Group 1: TCM Experience and Popularity - Foreign athletes are actively engaging in TCM therapies, with experiences such as acupuncture and massage being particularly well-received, as evidenced by positive feedback from participants [4][7]. - The Chengdu Universiade's TCM center has become a focal point for athletes, offering various services including herbal sachet making, which has become a trendy item among participants [3][5]. - The demand for herbal sachets exceeded initial expectations, leading to multiple restocks, indicating a strong interest in TCM products [3]. Group 2: Athlete Testimonials - Athletes have expressed satisfaction with TCM treatments, noting significant relief from physical discomfort and improved performance, as seen in testimonials from athletes like Argentine player Marina Kuren and Brazilian player Bruno Oliveira [4][7]. - The positive experiences shared by athletes, including the effectiveness of cupping therapy, have contributed to a growing recognition and appreciation of TCM practices [7].

Core Insights - The report from Meituan Health highlights that users born in the 1990s and 1995s account for over half of the traditional Chinese medicine (TCM) wellness consumption, indicating a shift towards younger demographics in this sector [1][3] - A new social trend has emerged among professionals, where groups of friends visit TCM clinics after work for relaxation and therapy, showcasing a growing interest in TCM wellness practices [1] - The sales of Sanfu TCM patches have surged by 176% ahead of the summer solstice, with significant regional differences, particularly in southern cities like Guangzhou, Shenzhen, and Foshan leading the sales rankings [1] User Demographics and Preferences - Among users seeking TCM therapies, those born in the 1990s represent over 45% of the total clientele, emphasizing the dominance of younger consumers in this market [1] - Popular services among users include shoulder and neck massage, TCM massage, and pediatric massage, reflecting a preference for hands-on therapeutic experiences [1] Sales Trends and Market Dynamics - The Sanfu patch sales are characterized by a dual consumption trend: home delivery users prefer established brands like Nanjing Tongrentang and Beijing Tongrentang, while in-store group buyers favor comprehensive TCM hospitals, indicating a trust shift towards professional medical institutions [1] - The overall transaction volume for Meituan's TCM services has increased by 139% year-on-year, highlighting the growing integration of online and offline TCM services [3] Strategic Initiatives - In response to the rising demand from younger consumers for convenient and professional TCM services, Meituan plans to launch a series of activities during the Sanfu wellness season, covering various wellness scenarios [3] - The company aims to provide a one-stop service that combines online ordering with in-store experiences, making traditional TCM wellness more accessible and socially engaging [3]

Group 1 - A media team from Kazakhstan experienced traditional Chinese medicine at the Dongfang International Traditional Chinese Medicine Culture and Health Center in the Horgos International Border Cooperation Center [1][3] - The team members reported significant relief from chronic pain and discomfort after receiving treatments such as massage, cupping, and pulse diagnosis [1][3] - The center has seen an increase in Kazakh patients suffering from chronic conditions like leg pain, back pain, hypertension, and arthritis [3] Group 2 - The effectiveness of traditional Chinese medicine was highlighted through personal testimonials from Kazakh media professionals who experienced immediate benefits from the treatments [1][3] - The treatments provided at the center are tailored to address specific health issues, demonstrating the precision and adaptability of traditional Chinese medical practices [1][3] - The positive experiences of the media team may lead to increased interest and potential future visits from other Kazakh patients seeking similar treatments [1][3]

Core Viewpoint - The "Traditional Chinese Medicine Night Market" event in Malta successfully showcased the unique charm of traditional Chinese medicine, attracting many locals and promoting cultural exchange between China and Malta [1][2]. Group 1: Event Overview - The event took place on May 20 in Spinola Bay, St. Julian's, Malta, organized by the 20th medical team from the Mediterranean region [1]. - It featured one-on-one health consultations, where medical team members provided personalized treatment plans based on traditional Chinese medicine principles [1]. - Activities included experiences of guasha, cupping, and massage, which drew significant interest from the public [1]. Group 2: Public Reception - Participants expressed positive feedback, with individuals like Edward Grech reporting relief from shoulder pain after experiencing TCM massage [2]. - Doris Zammit, a fan of acupuncture, praised the convenience and enjoyment of the "Night Market" format, hoping for its wider promotion [2]. - The event saw a continuous flow of attendees, indicating strong community interest in traditional Chinese medicine [2]. Group 3: Future Prospects - The medical team leader, Yang Libai, emphasized the goal of increasing awareness of traditional Chinese medicine through innovative formats like the Night Market [2]. - The event is part of a broader effort to enhance cultural exchange and strengthen ties between China and Malta, contributing to the Belt and Road Initiative [2].