Group 1 - The tourism industry is increasingly becoming a social scene, driven by people's pursuit of "emotional value," leading to innovative product and service offerings in the sector [1] - The 36th Shanghai Tourism Festival features the 2025 Shanghai Travel Photography Competition, encouraging tourists to capture various aspects of Shanghai, with additional activities like photography masterclasses and aerial photography training [1][3] - The competition has attracted many photography enthusiasts who seek personalized travel experiences, enhancing user engagement and loyalty [3] Group 2 - Travel agencies are diversifying their offerings by combining social, sports, travel, and artistic experiences, which not only enriches tourist experiences but also improves business profitability [3] - Hotels are transforming public spaces into cultural and social activity venues, exemplified by the recent "New National Trend Cultural Festival" held by the BTG Homeinns Hotels Group, showcasing various intangible cultural heritage projects [3][4] - Data from travel platforms indicate a significant increase in travel bookings for the upcoming National Day and Mid-Autumn Festival, with Ctrip reporting a 45% year-on-year increase in cross-province travel orders [6]