Core Insights - The recent discussions around the "heat value" in the long video industry highlight its significance as a comprehensive metric for evaluating content, transitioning from a B-end context to a C-end reference for ordinary viewers [1][3] - The "heat value" system, established in September 2018, has been in operation for nearly seven years, influencing content creation and audience engagement [3][4] - The limitations of using view counts as a sole metric for content effectiveness have led to the development of the "heat value" system, which incorporates multiple dimensions of audience interaction [4][6] Group 1: Heat Value System - The "heat value" was created to address the limitations of view counts, which only measure clicks without reflecting audience engagement or sentiment [4][6] - The system has evolved to include various metrics such as user engagement, interaction rates, and social impact, making it a more holistic evaluation tool [10][17] - Major platforms like iQIYI, Youku, and Tencent Video have adopted the "heat value" as a primary metric, marking a shift away from the "traffic-only" era [7][10] Group 2: Discrepancies in Metrics - There are instances where the "heat value" does not align with audience perception, leading to confusion among viewers regarding the popularity of certain shows [18][20] - Shows like "Six Sisters" achieved high viewership ratings but had low "heat value," indicating a disconnect between traditional metrics and new evaluation systems [19][20] - Conversely, some shows with high "heat value" may not perform well in terms of viewership or ratings, showcasing the complexity of audience engagement [24][26] Group 3: Industry Implications - The introduction of the "heat value" system has prompted a reevaluation of content creation strategies, encouraging diversity and quality over mere view counts [27][29] - iQIYI's categorization of shows into "four major halls" based on their heat values reflects a new approach to content curation, offering viewers a diverse selection of quality productions [27][29] - The industry is urged to balance the pursuit of high "heat values" with the need for varied and sustainable content, emphasizing the importance of artistic integrity in the creative process [27][29]