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东台农商银行深耕本土谋发展,数字转型赋新能
Jiang Nan Shi Bao· 2025-11-12 07:15
Core Insights - Dongtai Rural Commercial Bank is committed to serving the "three rural issues" and local economy, focusing on digital transformation as a core driver for high-quality local service development [1][2] Customer Service - The bank is transitioning from traditional models to refined operations, utilizing data analysis for precise customer profiling and differentiated marketing strategies [1] - Online channels are tailored based on customer activity levels, reaching over 90,000 customers through targeted engagement, while offline promotions enhance customer interaction with a redemption success rate of 72.2% [1] Scene Construction - The bank is integrating deeply into local life scenarios, particularly in healthcare and education, establishing partnerships with 20 medical institutions and covering 96% of schools in the city through collaboration with the local education bureau [1] Risk Management - The bank has effectively utilized technology in risk management, implementing self-developed programs for standardized merchant inspections, achieving a 100% completion rate for inspection plans [2] - The unified credit management mechanism ensures timely warning and handling of risk events, providing a solid foundation for stable business development [2] Future Plans - Dongtai Rural Commercial Bank aims to further solidify its role as a local financial leader by deepening digital transformation, enhancing service experiences, and strengthening risk management capabilities to support local economic prosperity [2]