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收藏级翡翠品牌祥祯福率先接入国家级存证平台,打造可追溯信任新基建
Sou Hu Wang· 2025-09-11 07:00
Core Viewpoint - The collectible jadeite market faces long-term trust barriers in online transactions due to challenges in product standardization, provenance tracing, quality verification, and value assessment. The company Xiangzhenfu is taking the lead in addressing these issues by partnering with a national-level data preservation service platform to enhance trust and transparency in the collectible jadeite sector [1][3][4]. Group 1: Company Initiatives - Xiangzhenfu has officially become a partner of the national market supervision electronic data identification center, integrating with a national-level data preservation service platform to store key product information, quality inspection results, and business qualifications [1][3]. - Each collectible jadeite product will come with a certificate issued by the national market supervision authority, allowing consumers to verify the authenticity of core information through a QR code [4][6]. - The collaboration with the national-level data preservation platform represents a significant step in Xiangzhenfu's commitment to building trust and facilitating digital transformation in the collectible jadeite market [9]. Group 2: Cultural and Ethical Commitment - Xiangzhenfu has a core cultural philosophy of "integrity as the foundation, craftsmanship as the soul," which has guided its operations for over 20 years [6][7]. - The brand emphasizes quality control through direct sourcing of raw stones and master supervision, alongside a commitment to lifelong after-sales service [6][11]. - The integration of technology with cultural values aims to provide a transparent and trustworthy collecting experience for jadeite enthusiasts, reinforcing the brand's dedication to authenticity and quality [7][9]. Group 3: Industry Leadership - As a leading brand in the collectible jadeite sector, Xiangzhenfu is committed to promoting the standardization and branding of the industry [9][11]. - The company aims to contribute to the establishment of a trustworthy ecosystem within the collectible jadeite market by leveraging its partnership with national platforms and enhancing consumer confidence [9][12]. - Xiangzhenfu's operational model includes a comprehensive supply chain, with physical stores in eight cities and online services catering to over 3 million jadeite enthusiasts annually [11][13].