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崩了,你买的翡翠80%都是中间商暴利!
洞见· 2025-09-15 12:38
Core Viewpoint - The article discusses the emergence of a figure named Awen in the jade market, who has disrupted the inflated pricing and deceptive practices prevalent in the industry, making high-quality jade more accessible to the general public [6][16]. Group 1: Industry Issues - The jade market is plagued by rampant overpricing, with items marked at exorbitant prices compared to their actual cost [4][11]. - Many consumers face challenges in purchasing genuine jade due to widespread counterfeit products and misleading certifications [4][24]. - The industry has a significant markup, with retail prices often inflated by up to 60% due to rent, commissions, and brand premiums [24]. Group 2: Awen's Impact - Awen, known as the "Jade Judge," has gained recognition for his straightforward approach in exposing the industry's malpractices and providing transparent pricing [12][18]. - He has successfully reduced prices of jade by up to 40% or more while maintaining high quality, which has garnered a positive response from consumers [21][24]. - Awen's commitment to quality assurance includes providing national inspection certificates for every piece of jade sold [18]. Group 3: Consumer Response - Many consumers have expressed disbelief at the affordability and quality of jade offered by Awen, with some stating they could not previously afford even lower-quality pieces [19][21]. - Awen's approach has led to a surge in consumer interest, with many people actively seeking his products and participating in his live streams [27]. - The article highlights the emotional and cultural significance of jade, emphasizing its value beyond mere decoration [33][36].
收藏级翡翠品牌祥祯福率先接入国家级存证平台,打造可追溯信任新基建
Sou Hu Wang· 2025-09-11 07:00
Core Viewpoint - The collectible jadeite market faces long-term trust barriers in online transactions due to challenges in product standardization, provenance tracing, quality verification, and value assessment. The company Xiangzhenfu is taking the lead in addressing these issues by partnering with a national-level data preservation service platform to enhance trust and transparency in the collectible jadeite sector [1][3][4]. Group 1: Company Initiatives - Xiangzhenfu has officially become a partner of the national market supervision electronic data identification center, integrating with a national-level data preservation service platform to store key product information, quality inspection results, and business qualifications [1][3]. - Each collectible jadeite product will come with a certificate issued by the national market supervision authority, allowing consumers to verify the authenticity of core information through a QR code [4][6]. - The collaboration with the national-level data preservation platform represents a significant step in Xiangzhenfu's commitment to building trust and facilitating digital transformation in the collectible jadeite market [9]. Group 2: Cultural and Ethical Commitment - Xiangzhenfu has a core cultural philosophy of "integrity as the foundation, craftsmanship as the soul," which has guided its operations for over 20 years [6][7]. - The brand emphasizes quality control through direct sourcing of raw stones and master supervision, alongside a commitment to lifelong after-sales service [6][11]. - The integration of technology with cultural values aims to provide a transparent and trustworthy collecting experience for jadeite enthusiasts, reinforcing the brand's dedication to authenticity and quality [7][9]. Group 3: Industry Leadership - As a leading brand in the collectible jadeite sector, Xiangzhenfu is committed to promoting the standardization and branding of the industry [9][11]. - The company aims to contribute to the establishment of a trustworthy ecosystem within the collectible jadeite market by leveraging its partnership with national platforms and enhancing consumer confidence [9][12]. - Xiangzhenfu's operational model includes a comprehensive supply chain, with physical stores in eight cities and online services catering to over 3 million jadeite enthusiasts annually [11][13].