数字互动体验展
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让更多“诗和远方”牵手“人间烟火”
Xin Lang Cai Jing· 2026-01-05 22:49
Core Viewpoint - The integration of cultural tourism and consumer demand is driving significant growth in the tourism sector, as evidenced by the strong performance during the New Year holiday period, indicating a vibrant market for cultural and tourism experiences [1][2][3] Group 1: Tourism Demand and Consumer Behavior - During the New Year holiday, ticket bookings for the "Xi'an City Wall·Beilin Historical and Cultural Scenic Area" increased by 134% year-on-year, with a notable rise in searches for related consumption categories such as dining and accommodation [1] - The holiday period saw a 19.4% increase in the number of tourists and an 18.4% increase in total spending in Hebei's cultural tourism market, marking a successful start to the year [3] Group 2: Integration of Cultural and Consumer Experiences - The cultural tourism industry is characterized by its broad reach and strong interconnections, with a single ticket capable of linking various consumption chains, enhancing overall visitor experience [2] - The combination of cultural experiences and tangible consumer goods, such as local cuisine and unique cultural products, transforms spiritual enjoyment into measurable lifestyle experiences [2] Group 3: Innovation and Quality Improvement - To sustain the synergy between cultural aspirations and everyday experiences, the tourism industry must focus on innovation, developing unique cultural tourism IPs, and creating diverse products and experiences that encourage deeper and varied consumer engagement [3] - Continuous improvement in service quality and infrastructure, including transportation and accommodation, is essential to ensure a comfortable and trustworthy experience for tourists [3]
书香连好戏 文化润新年
Xin Lang Cai Jing· 2026-01-02 22:40
Core Viewpoint - The article highlights the cultural activities and exhibitions organized in Hebei province during the New Year holiday, emphasizing the integration of traditional culture with modern interactive experiences to engage the public and enhance cultural appreciation [1]. Group 1: Digital and Interactive Exhibitions - The Hebei Museum launched a digital interactive exhibition titled "Smart Cultural Heart, Renewed Ancient Treasures," allowing visitors to engage with artifacts through 360-degree views and interactive games, making history accessible and enjoyable for all ages [3]. - The exhibition features various formats such as long animations, 3D virtual interactions, and educational games, breaking away from traditional static displays [3]. Group 2: Cultural Events and Activities - During the New Year holiday, the Hebei Museum organized five new exhibitions, 16 offline exhibitions, and over 40 online cloud exhibitions, along with eight themed cultural activities and creative public benefit events [3]. - The "Night Tour of Handan Museum" offers themed explanations and immersive experiences, with daily updates on content and activities, aiming to create a unique cultural leisure scene [4]. Group 3: Traditional Arts and Community Engagement - The Hebei Provincial Mass Art Museum hosted a non-heritage themed exhibition showcasing traditional crafts like paper-cutting and woodblock prints, immersing visitors in festive cultural experiences [4]. - Various libraries and bookstores in the province organized activities that blend cultural challenges with fun, such as guessing book titles and poetry games, to engage readers in traditional culture [5]. Group 4: Performing Arts - Numerous art troupes in Hebei presented a variety of performances, including stage plays and symphonic concerts, to ensure a joyful New Year celebration for the public [5]. - Cultural venues also provided hands-on experiences and exhibitions, bringing art closer to the community and enhancing public participation in cultural activities [5].