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让更多“诗和远方”牵手“人间烟火”
Xin Lang Cai Jing· 2026-01-05 22:49
Core Viewpoint - The integration of cultural tourism and consumer demand is driving significant growth in the tourism sector, as evidenced by the strong performance during the New Year holiday period, indicating a vibrant market for cultural and tourism experiences [1][2][3] Group 1: Tourism Demand and Consumer Behavior - During the New Year holiday, ticket bookings for the "Xi'an City Wall·Beilin Historical and Cultural Scenic Area" increased by 134% year-on-year, with a notable rise in searches for related consumption categories such as dining and accommodation [1] - The holiday period saw a 19.4% increase in the number of tourists and an 18.4% increase in total spending in Hebei's cultural tourism market, marking a successful start to the year [3] Group 2: Integration of Cultural and Consumer Experiences - The cultural tourism industry is characterized by its broad reach and strong interconnections, with a single ticket capable of linking various consumption chains, enhancing overall visitor experience [2] - The combination of cultural experiences and tangible consumer goods, such as local cuisine and unique cultural products, transforms spiritual enjoyment into measurable lifestyle experiences [2] Group 3: Innovation and Quality Improvement - To sustain the synergy between cultural aspirations and everyday experiences, the tourism industry must focus on innovation, developing unique cultural tourism IPs, and creating diverse products and experiences that encourage deeper and varied consumer engagement [3] - Continuous improvement in service quality and infrastructure, including transportation and accommodation, is essential to ensure a comfortable and trustworthy experience for tourists [3]