中青报·中青网记者 夏瑾 "史上最长春节假期"交上了一份亮眼的旅游成绩单。文化和旅游部2月24日公布的数据显示，春节假日9 天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元， 较2025年春节假日8天增加1264.81亿元，假日游客人数和花费均创历史新高。 民俗文化体验持续升温 大年初三，29岁的江皓月和女朋友相约从各自老家出发，去苏州"旅游过年"。首站去的虎丘山灯会让他 们尤为印象深刻："这是我第一次在园林里看灯会，感觉特别新奇。"江皓月对中青报·中青网记者 说，"白天听了昆曲《游园惊梦》，在真山真水间听水磨腔，那种江南韵味很对味。晚上灯一亮，整个 虎丘都变样了——最震撼的是'万马奔腾'灯组，九匹骏马踏着云浪而来，特别有气势。"最让他们惊喜 的，是遇到四五十人的鱼灯巡游，"800多年历史的瞻淇鱼灯在园林里穿行，像鲤鱼游进了年画，感觉特 别浪漫。" 春节假日期间，传统"年味儿"成为吸引游客的最强"IP"。各大旅行平台数据显示，以非遗为代表的文化 体验成为最热门的出行主题，众多拥有独特年俗文化的古城和旅游目的地游客接待量呈爆发式增长。美 团平台数据显示 ...

夜幕降临，西安城墙灯火璀璨，各式花灯次第绽放，与城门春联相映成趣，也让这千年城韵在新春佳节 中焕发新生。(完) 西安城墙16座城门完成巨幅春联悬挂 喜迎新春 中新网西安2月10日电 (记者 梅镱泷)记者10日从西安城墙景区获悉，西安城墙永宁门、长乐门、和平门 等16座城门完成巨幅春联悬挂工作。红底浓墨映着千年城砖，与雄伟的古城墙交相辉映，将古城西安装 扮得喜气洋洋。 图为西安城墙悬挂巨幅春联。 西安城墙景区供图 西安城墙上的每副春联，都承载着全球华人的文心与祝福，其均是2026丙午新春中国城墙全球征春联活 动的优秀作品。据悉，今年的全球征春联活动由西安城墙、辽宁兴城、山西皇城相府等十地古城墙(堡) 机构共同举办，以"马跃长安景 龙腾世界年"为主题，于2025年10月20日至11月18日面向全球华人征 集，共收到万余副兼具文化底蕴与时代气息的参赛作品，巧妙融合西安城墙文脉与马年寓意。经过三轮 匿名评审层层筛选后，十地古城墙(堡)共59副优秀作品脱颖而出，其中西安城墙收获24副楹联。 除了红彤彤的春联点亮古城，西安城墙灯会也已热力全开。据了解，本届西安城墙灯会以"千灯映长安· 午马迎春来"为主题，81天超长展期覆 ...

Core Viewpoint - The integration of cultural tourism and consumer demand is driving significant growth in the tourism sector, as evidenced by the strong performance during the New Year holiday period, indicating a vibrant market for cultural and tourism experiences [1][2][3] Group 1: Tourism Demand and Consumer Behavior - During the New Year holiday, ticket bookings for the "Xi'an City Wall·Beilin Historical and Cultural Scenic Area" increased by 134% year-on-year, with a notable rise in searches for related consumption categories such as dining and accommodation [1] - The holiday period saw a 19.4% increase in the number of tourists and an 18.4% increase in total spending in Hebei's cultural tourism market, marking a successful start to the year [3] Group 2: Integration of Cultural and Consumer Experiences - The cultural tourism industry is characterized by its broad reach and strong interconnections, with a single ticket capable of linking various consumption chains, enhancing overall visitor experience [2] - The combination of cultural experiences and tangible consumer goods, such as local cuisine and unique cultural products, transforms spiritual enjoyment into measurable lifestyle experiences [2] Group 3: Innovation and Quality Improvement - To sustain the synergy between cultural aspirations and everyday experiences, the tourism industry must focus on innovation, developing unique cultural tourism IPs, and creating diverse products and experiences that encourage deeper and varied consumer engagement [3] - Continuous improvement in service quality and infrastructure, including transportation and accommodation, is essential to ensure a comfortable and trustworthy experience for tourists [3]