数字文创慢闪市集
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成都高新区携手泡泡玛特推出“数字文创慢闪市集”
Mei Ri Jing Ji Xin Wen· 2026-01-28 09:00
Core Insights - Chengdu High-tech Zone's Tianfu Changdao Digital Cultural and Creative Park has announced "Ten Initiatives for 2026" aimed at enhancing the digital cultural and creative industry in the region [1] Group 1: Four Major Innovations - The park plans to host the "International Digital Cultural and Creative Animation Week" to connect global resources with the Chinese market, establishing a hub for the Chinese animation industry [2] - Collaboration with leading IPs like Pop Mart to launch regular "Digital Cultural and Creative Slow Flash Markets" to stimulate nighttime economy and consumer activity, providing a platform for C-end display and conversion [2] - Establishment of a "Talent Training and Practical Training Base" to bridge the education, talent, and industry chains through customized training and direct hiring to address talent shortages [2] - Development of a common technology service platform for the digital cultural and creative industry in Southwest China, addressing common technical gaps in high-end production, including motion capture and post-production services [2] Group 2: Six Core Plans - The park will refresh its brand image with a new logo inspired by digital "pixels," conveying the concept of "creative symbiosis and island connection" [3] - Upgrading the digital cultural and creative industry service platform to create a panoramic "value perception space" that showcases the entire chain from IP incubation to commercial realization [3] - Regularization of the "Island Friends" enterprise salon and establishment of an "opportunity list" to facilitate supply-demand matching and technical problem-solving [3] - Activation of public spaces through initiatives like "Union Home" to enhance employee belonging through diverse community activities [3] - Expansion of the second Digital Cultural and Creative Carnival to integrate digital art and trendy applications, creating an engaging regional cultural event [3] - Launch of a Digital Content Service Innovation Center to provide one-stop public support for enterprises, integrating functions like intellectual property, computing power services, and copyright transactions [3] Group 3: Industry Context - Tianfu Changdao is a specialized park focused on the digital cultural and creative industry, serving as a core area for China's (Chengdu) online audio-visual industry base and a national cultural and technological integration demonstration base [4] - The park connects various sectors such as animation, film, gaming, digital music, and ultra-high-definition video, creating a tightly-knit collaborative network with over 70 enterprises including Tencent's new cultural headquarters [4] - The park has fostered the development of significant IPs like "Ten Thousand Cold Jokes" and "Zhenhun Street," contributing to the region's cultural landscape [4]