Core Insights - BOE's self-produced technology popular science variety show "BOE's Worry-Free Laboratory" Season 4 has achieved a cumulative exposure of over 479 million across all platforms, setting a benchmark for marketing in the tech industry [2][4] - The show combines "Chinese landmarks + major technological events," collaborating with Beijing Broadcasting Television Station and various celebrities to illustrate how BOE's innovations in LCD, OLED, automotive, digital art, and sustainable development integrate into daily life [2][5] - The program has garnered significant viewership, with the highest single-episode rating on Beijing TV reaching 35 cities, ranking third nationally, and topping the cultural new releases chart on Youku [4] Marketing Innovation - "BOE's Worry-Free Laboratory" has established a new marketing paradigm for tech companies, transitioning from "technology output" to "value resonance" [4] - The show has received multiple prestigious awards for its social significance and innovative format, pushing the vision of "display technology empowering a better life" to new heights [5] - The narrative strategy of "landmarks as the scroll, technology as the pen" creates a chemical reaction between technology and Chinese civilization, enhancing cultural memory [5] Cross-Industry Collaboration - Industry leaders from companies like Hisense, Vivo, and Geely participated as "technology enablers," providing insights into the innovation logic behind the technology [7] - These cross-industry dialogues add professional depth to the program and demonstrate BOE's collaboration with upstream and downstream partners to integrate technology into everyday scenarios [7] Brand Engagement - BOE continuously explores innovative marketing paths to communicate technology knowledge to the public, establishing deep interactions with consumers through the show [8] - "BOE's Worry-Free Laboratory" has become a crucial online platform for communication between BOE and consumers, significantly enhancing brand promotion [8] - The company aims to uphold its vision of becoming "the most respected great enterprise on Earth" while pursuing a development strategy that integrates "technology + humanity" [8]