转自：新华财经 由京东方自制的技术科普综艺节目《BOE解忧实验室》第四季日前正式收官。作为中国科技企业首档技 术科普综艺，本季节目立足技术创新与文化传承的交汇点，创新采用"中国地标+科技大事件"模式，携 手北京广播电视台及多位明星大咖，走进居庸关长城、北京中轴线、故宫博物院、天坛等文化地标，以 沉浸式、场景化的表现形式，生动诠释京东方在LCD、OLED、车载、数字艺术前沿科技如何赋能美好 生活。节目播出后反响热烈，全平台累计曝光量突破4.79亿次，成为科技企业以大众科普方式深化品牌 价值传播的标杆案例。 据介绍，《BOE解忧实验室》自诞生以来便以"科技+人文"的独特基因持续破圈。本季节目匠心独具地 以"地标为卷、技术为笔"的叙事策略，让前沿科技与中华优秀传统文化在北京这座历史文化名城的场景 中碰撞出智慧火花。任重、关凌、Yamy、陈卓璇等多位嘉宾作为"解忧发起人"，带着LCD、OLED、车 载、数字艺术等领域的创新技术，深入各文化场景让科技的温度得以被具象化呈现：在故宫抚摸数字修 复的文物纹路、在长城感受柔性屏与古建筑的对话、在中轴线见证车载显示与城市生活的共鸣……这种 创新表现形式，将科技"硬实力"的温度与 ...

Core Insights - BOE's self-produced technology popular science variety show "BOE's Worry-Free Laboratory" Season 4 has achieved a cumulative exposure of over 479 million across all platforms, setting a benchmark for marketing in the tech industry [2][4] - The show combines "Chinese landmarks + major technological events," collaborating with Beijing Broadcasting Television Station and various celebrities to illustrate how BOE's innovations in LCD, OLED, automotive, digital art, and sustainable development integrate into daily life [2][5] - The program has garnered significant viewership, with the highest single-episode rating on Beijing TV reaching 35 cities, ranking third nationally, and topping the cultural new releases chart on Youku [4] Marketing Innovation - "BOE's Worry-Free Laboratory" has established a new marketing paradigm for tech companies, transitioning from "technology output" to "value resonance" [4] - The show has received multiple prestigious awards for its social significance and innovative format, pushing the vision of "display technology empowering a better life" to new heights [5] - The narrative strategy of "landmarks as the scroll, technology as the pen" creates a chemical reaction between technology and Chinese civilization, enhancing cultural memory [5] Cross-Industry Collaboration - Industry leaders from companies like Hisense, Vivo, and Geely participated as "technology enablers," providing insights into the innovation logic behind the technology [7] - These cross-industry dialogues add professional depth to the program and demonstrate BOE's collaboration with upstream and downstream partners to integrate technology into everyday scenarios [7] Brand Engagement - BOE continuously explores innovative marketing paths to communicate technology knowledge to the public, establishing deep interactions with consumers through the show [8] - "BOE's Worry-Free Laboratory" has become a crucial online platform for communication between BOE and consumers, significantly enhancing brand promotion [8] - The company aims to uphold its vision of becoming "the most respected great enterprise on Earth" while pursuing a development strategy that integrates "technology + humanity" [8]

Core Insights - The "2024 Zhejiang Cultural and Tourism Top Evaluation List" awarded Hangzhou Robam Appliances Co., Ltd. the title of "Top Ten Fun Factories in Zhejiang" for its innovative practices at the Global Culinary Arts Center [1] - The Global Culinary Arts Center integrates technology and culture, offering visitors a unique experience that includes modern production processes, culinary tasting, interactive activities, and cooking knowledge [1][3] Group 1: Company Achievements - The Global Culinary Arts Center has received 1,662 groups and 107,714 visitors since its opening, attracting tourists from North America, Europe, and Southeast Asia [2] - The center features a cooking museum, an innovation hall, a product art gallery, a cooking teaching base, and a party building culture hall, creating a comprehensive ecosystem for cultural transmission, technology display, and practical education [2] Group 2: Strategic Development - Robam Appliances has established a "Culinary Culture Dissemination" strategy, which has led to a milestone achievement in 2023 with an investment of nearly 200 million yuan and a construction area of 21,000 square meters for the Global Culinary Arts Center [1][3] - The company announced a "Technology + Culture" development path for 2024, launching the industry's first AI cooking model "Shishen" and developing five themed study routes that incorporate cooking creation, health management, parent-child interaction, and food education [3]

Core Viewpoint - The article emphasizes that vivo has successfully identified and catered to the needs of young consumers by providing products that serve as "life companions" or "搭子," rather than just focusing on technical specifications [3][10][15]. Group 1: Product Positioning - The term "rental" associated with the vivo X200 Ultra indicates its desirability and popularity among consumers, particularly for events like concerts [3]. - The vivo X200 Ultra is referred to as a "concert artifact," highlighting its functionality and appeal in social settings [3][10]. - The article argues that consumers are not just buying technology; they are purchasing a lifestyle and experiences that resonate with their daily lives [3][5]. Group 2: Consumer Needs - Young consumers prioritize ease of use and practical solutions over complex technical specifications, seeking products that enhance their lifestyle [5][10]. - The article points out that many consumers struggle with high-tech features, leading to underutilization of advanced capabilities in their devices [5][10]. - vivo's approach is to simplify technology, making it accessible and enjoyable for users without requiring extensive technical knowledge [10][15]. Group 3: Market Strategy - vivo has effectively targeted young consumers by understanding their specific needs and the contexts in which they use their devices, such as social events and travel [10][11]. - The brand's marketing strategy involves associating its products with popular cultural events, thereby enhancing brand recognition and consumer trust [11]. - The article critiques other brands for focusing solely on technical specifications without addressing the actual needs of consumers, which creates a disconnect in the market [10][15]. Group 4: Product Features - The vivo X200 Ultra is highlighted for its user-friendly features, such as automatic adjustments for lighting and focus, making it suitable for various environments [7][10]. - The vivo WATCH 5 is noted for its long battery life and health monitoring capabilities, appealing to active consumers [10]. - The integration of technology with user experience is emphasized as a core strength of vivo, allowing consumers to enjoy their devices without the burden of complex operations [10][15].