Core Viewpoint - E-sou Technology (02550.HK) anticipates significant revenue and profit growth for the first half of 2025, driven by increased digital reading and marketing services [1][3] Financial Performance Summary - Expected revenue for the six months ending June 30, 2025, is projected to be between approximately RMB 375 million and RMB 385 million, representing an increase of about 35% to 39% compared to approximately RMB 277.8 million for the six months ending June 30, 2024 [1] - Expected net profit for the same period is projected to be between approximately RMB 9.8 million and RMB 10.5 million, reflecting an increase of about 188% to 208% compared to approximately RMB 3.4 million for the six months ending June 30, 2024 [1] Reasons for Performance Changes - The company continues to promote a user-free reading strategy, leading to an increase in digital reading advertisements and consequently higher revenue from digital reading platform services [3] - Increased advertising demand from clients has expanded the company's digital marketing services, contributing to revenue growth in this area [3] - The increase in net profit is primarily attributed to the growth in business scale and revenue [3] Company Overview - E-sou Technology primarily operates in China, providing digital reading recommendation services, digital marketing services, online game distribution services, and other digital content services [3]