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数字藏品市场升温,数字愿景用区块链技术助力客户打造IP数字价值
创业邦· 2025-04-01 02:43
Core Viewpoint - The digital collectibles market in China is gradually opening up, with significant developments such as the launch of a compliant trading platform by the Shanghai Data Exchange, which is expected to enhance market activity and create a structured circulation mechanism for digital assets [3][6][12]. Industry Overview - The digital collectibles industry in China has faced high compliance requirements, limiting the establishment of a legitimate trading market until recent developments [6]. - The market is witnessing increased interest from various companies, including major state-owned enterprises and cultural institutions, indicating a growing acceptance and integration of digital collectibles into business strategies [3][5][9]. Company Insights - Digital Vision, established in 2022, has quickly secured contracts with leading museums and state-owned enterprises, focusing on digital transformation and cultural IP revitalization [5][9]. - The company utilizes blockchain technology to innovate and enhance the presentation of cultural IP, allowing for new forms of engagement and value creation [9][12]. - Digital Vision's approach includes creating digital collectibles that offer additional benefits to users, such as fee waivers for fund management, thereby increasing customer loyalty and market appeal [7][10]. Technological Development - The company has developed a cross-chain protocol called "Digital Collectibles Chain," which enhances the liquidity of digital assets across different blockchain platforms, ensuring compatibility and user-friendly experiences [12][13]. - This technology is tailored for the cultural and creative industries, balancing security and operational efficiency, which is crucial for the successful implementation of digital collectibles [12][17]. Market Expansion Strategy - Digital Vision plans to expand its market presence by leveraging the recent regulatory changes in Hong Kong, which has become a favorable environment for digital asset trading [14][17]. - The company aims to collaborate with domestic clients to launch products in both mainland China and Hong Kong, capitalizing on the growing interest in digital collectibles [17].