随着 Z 世代成为消费主力，商业市场正经历审美与价值的双重革新。这一群体不再满足于 "性价比" 的 传统标准，而是将消费视为自我表达的载体 —— 国潮品牌的崛起印证了文化认同的消费转化，小众设 计师品牌的走红体现了对 "独特性" 的极致追求。 消费决策呈现 "社交货币化" 特征：产品是否具备分享价值、能否构建圈层认同感，成为比实用功能更 重要的考量因素。虚拟消费市场爆发式增长，数字藏品、元宇宙社交空间等新兴领域，正在重塑年轻群 体的价值交换方式。 企业需要建立 "情感连接优先" 的营销范式：通过内容共创增强参与感，依托社群运营沉淀用户资产， 用可持续理念呼应其社会责任感。理解 Z 世代 "买即信仰" 的消费哲学，才能在新一轮市场竞争中占据 先机。 接下来为这篇文章生成配图。 (AI生成 F eg # ( B n a B 3 L gA g 3 La S ...

来源：光明日报 聚焦核心驱动，健全科技创新机制。数字技术是数字文化产业的翅膀，建立并完善能够推动科技与文化 协同发展的技术支撑体系至关重要。一方面，建立关键核心技术攻关的协同机制。《建议》提出，"加 快人工智能等数智技术创新，突破基础理论和核心技术，强化算力、算法、数据等高效供给"。要加大 关键核心技术攻关力度，突破产业发展瓶颈，建立"产学研用"深度融合的攻关机制。聚焦VR、AR、大 数据、云计算等技术赋能文化创新的应用难题，如高清内容制作、沉浸式体验、智能推荐算法等，加大 研发投入，培养专业研发团队，集中力量突破关键核心技术。特别要抓住当前生成式人工智能发展的关 键期，探索建立人机协同的高效创作机制，抢占未来产业的技术高地。另一方面，健全文化科技成果的 转化应用机制。科技成果只有转化为现实生产力，才能发挥最大价值。因此，应支持文化企业与科技企 业开展深度合作，鼓励科技企业向文化领域开放技术接口与数据平台，同时鼓励文化企业为新技术提供 丰富的应用场景。通过"揭榜挂帅"等机制，为供需双方提供全流程服务，打通文化和科技融合的"最后 一公里"。 营造健康生态，健全管理制度机制。完善的管理制度是数字文化产业健康发展的 ...

【湖南省自然资源厅副厅长宋琤：建成国内首个超高清元宇宙馆 相关产品已创造超4亿元经济价值】智 通财经12月30日电，自然资源部今日举行12月例行新闻发布会，湖南省自然资源厅副厅长宋琤在会上表 示，湖南以"实景三维张家界"建设为抓手，推动数字技术与文旅深度融合，突显科技赋能的核心价值， 服务首届全省旅发大会，助力张家界实现"办会兴城"。推动实景三维从技术成果向产业生态转化。建成 国内首个超高清元宇宙馆等，相关产品已创造超4亿元经济价值。将景观变为可珍藏、交易、增值的艺 术品，发售的数字藏品吸引超2000万人关注，最高成交价8万元。 转自：智通财经 ...

专题：2025全球文化IP产业发展大会 2025全球文化IP产业发展大会于12月26—27日在上海举行。大会期间，"引爆IP价值之跨界联名、衍生开发与粉丝经济"圆桌会议举行，组委会秘书长周鹏主 持，iBox CEO宣松涛、唯一艺术CEO佟世天、上海瓣鼎网络科技有限公司CEO及HOTDOG、秦潮觉醒CEO史明、万生华态科技有限公司创始人兼董事长彭 程、白月城Mooncity CEO白雪卉等嘉宾围绕IP破圈、产品矩阵、数字资产与技术赋能展开深入交流。 会议指出，跨界联名的底层逻辑并非简单的"流量置换"，而是基于用户心智洞察的"价值共振"；数字资产从现实世界走向数字世界，需要选材策划、扫描 SOP与资产标准化的全链条能力；平台与IP方需要在合规、生态协同与虚实融合中，推动行业迈向更广阔的公域传播与二次破圈。 在产品化与商业化层面，佟世天谈到从"爆款单品"走向"产品矩阵"的路径：文化叙事下的单品可以延展为相关品类组合，并在文博、二次元、游戏电竞等不 同领域积累矩阵化能力；长期的数字版权与文化机构服务经验，使团队能够在版权素材应用与2C转化上形成半径优势。 谈及跨界联名的核心，白雪卉提出，更重要的是"价值共振"而非"流 ...

Core Viewpoint - The company, Digital Vision, is focusing on leveraging blockchain technology for digital rights management and exploring new business models in the digital content space, particularly in the metaverse and digital collectibles sectors. Group 1: Business Operations - Digital Vision's subsidiary, Kuaishiting, is utilizing blockchain technology to enhance industry applications, particularly in the metaverse, by issuing digital collectibles that provide new rights and copyright verification for digital content [2] - The company has made significant advancements in copyright protection through encryption and watermarking technologies, alongside research into blockchain-based digital rights management, which offers advantages over traditional methods [2] - The company's main business segments include video technology products and services (34.01%), information service terminals (21.46%), and financial technology products (6.70%) [8] Group 2: Financial Performance - For the period from January to September 2025, Digital Vision reported revenue of 465 million yuan, representing a year-on-year growth of 24.58%, and a net profit attributable to shareholders of 24.62 million yuan, up 10.34% year-on-year [9] - The company has distributed a total of 370 million yuan in dividends since its A-share listing, with cumulative distributions of 42.83 million yuan over the past three years [10] Group 3: Market Activity - On November 27, Digital Vision's stock fell by 1.06%, with a trading volume of 146 million yuan and a turnover rate of 2.02%, bringing the total market capitalization to 8.014 billion yuan [1] - The stock has seen a net outflow of 17.46 million yuan from major investors today, with a continuous reduction in major funds over the past three days [5][6]

2022年6月之后，科技公司的平台用户活跃度逐渐降低，平台运营基本处于停滞状态，郑某等认为其在 平台购买的数字藏品不能顺利进行交易导致其产生资金损失，故起诉至法院要求科技公司赔偿损失。科 技公司辩称其销售的主要是奶茶咖啡饮品的优惠券，还有搭配赠送的虚拟盲盒，公司官方应用只是为平 台用户提供数字藏品的展示、浏览通道，并通过第三方支付机构提供结算服务，不参与二手交易，更无 法对用户之间交易进行干预，郑某等人主张的损失与其公司无关，郑某是明知风险、自担风险的投资行 为。 新京报讯（记者张静姝）近日，北京市顺义区人民法院召开新闻通报会，通报法院服务保障民营经济健 康发展相关工作情况，发布了北京市首起涉及数字藏品二级交易损失赔偿的民事案件审理情况。 新京报记者了解到，某科技公司运营有"XX权益"App应用程序、"XX生活"微信小程序。2022年5月至 2022年10月期间，郑某等在该科技公司运营的平台上多次购买数字盲盒，并在其平台上进行数字藏品二 次交易，科技公司针对每笔交易收取固定比例的手续费。 法院认为，科技公司实际是向郑某等出售数字盲盒并附赠打折券，郑某等自行选择购买数字盲盒的种 类、数量，向平台支付数字盲盒的价 ...

Core Insights - The article highlights the successful collaboration between the digital city of Hangzhou and the traditional handicraft community in Batang County, Sichuan, aimed at empowering local women through digital sales channels [1][2][7]. Group 1: Project Overview - The "Xibomama" initiative, led by local women, successfully completed 5,000 orders ahead of schedule, utilizing blockchain technology for digital asset identification and sales [1][4]. - The project represents an innovative practice in digital empowerment for consumption assistance, integrating local cultural characteristics with modern technology [1][2][7]. Group 2: Cultural and Economic Context - Batang County, known for its rich cultural heritage, including being the birthplace of Chinese string dance, has a wealth of traditional crafts that lacked sales channels [2][3]. - The collaboration aims to showcase Batang's cultural heritage and provide flexible employment opportunities for local women, enhancing their income [1][2][3]. Group 3: Digital Sales Success - The digital assets of "Xibomama" crafts sold out in just three minutes on the "Huazang" platform, indicating a strong market demand for traditional handicrafts in the digital age [4][5]. - The rapid sales success has garnered media attention, showcasing the potential of traditional crafts in the digital marketplace [4][7]. Group 4: Challenges and Future Plans - Despite the initial success, challenges such as logistics and production efficiency emerged, necessitating improvements in shipping and production processes [5][6]. - Future plans include expanding the workforce by recruiting more local women and developing a comprehensive digital tourism platform to further promote Batang's cultural products [9][10].

Core Viewpoint - The integration of traditional craftsmanship with modern design is gaining popularity among young people, reflecting the vitality of traditional crafts and prompting a reevaluation of their value in contemporary society [1][2][3]. Group 1: Evolution of Craft Culture - The transformation of craft culture is influenced by multiple factors, including political systems, ethical norms, and economic production levels, leading to significant societal changes over the past century [1]. - Traditional crafts have evolved from being primarily economically driven to enhancing cultural identity, with a shift from reliance on foreign trade to focusing on domestic markets [2][3]. Group 2: Innovation and Value Creation - Traditional crafts are entering a new phase of value co-existence and innovative development, breaking down the dichotomy between protection and innovation, and integrating with modern technology and market consumption [3][4]. - The combination of traditional crafts with cutting-edge technology, such as artificial intelligence, is creating new development opportunities, making craft experiences shareable and renewable [3][4]. Group 3: Cultural and Economic Impact - The resurgence of traditional crafts is not merely a trend but a profound cultural movement that connects modern elements with traditional techniques, fostering a deeper understanding of cultural values [4]. - The revitalization of traditional crafts contributes to rural development by enhancing cultural cohesion and driving local economies through unique handicraft industries [3][4].

Investment Rating - The industry investment rating is "Positive" [4] Core Insights - Consumption will continue to be the core driver of China's economic growth during the 14th Five-Year Plan, with a focus on traditional industries, service sectors, consumption, and cultural industries as key investment areas [1][2][3] - The report emphasizes the importance of enhancing traditional industries through technological upgrades and digital transformation, particularly in sectors like textiles, light industry, and consumer goods [1] - The service sector is expected to expand with a focus on high-quality, diversified, and convenient services, benefiting areas such as elderly care, childcare, and community services [2] - The report highlights the need to stimulate consumer demand by addressing employment, income, and public service spending, which will positively impact sectors like automotive and real estate [2] - Cultural industries are seen as a means to empower consumption, with initiatives aimed at enhancing cultural enterprises and promoting international tourism [3] Summary by Sections Traditional Industries - Focus on upgrading traditional industries to enhance global competitiveness, particularly in mining, metallurgy, and textiles [1] - The report anticipates a new product cycle driven by AI and green technologies in consumer goods [1] Service Sector - Implementation of actions to enhance service quality and expand service sector capabilities [2] - The integration of modern services with advanced manufacturing is expected to create new consumption opportunities [2] Consumer Demand - The report outlines strategies to boost consumer spending, including the removal of unreasonable restrictions in automotive and housing markets [2] - Initiatives like paid staggered vacations are expected to expand consumption in tourism and leisure sectors [2] Cultural Industry - The establishment of a robust cultural industry system is crucial for attracting younger consumers and enhancing the conversion rates of cultural experiences in commercial settings [3] - The report suggests that improving the convenience of inbound tourism will benefit high-end retail and duty-free sectors [3] Investment Recommendations - Traditional consumer goods manufacturers that embrace digital and green transformations are likely to benefit from policy support and market share growth [3] - Leading companies in service sectors such as education, healthcare, and tourism are expected to gain from policy backing and expanding demand [3]

Core Insights - The 15th National Games is leveraging financial services to enhance various aspects of the event, including the introduction of a digital RMB hard wallet themed around the event's mascots [1][2] - The event marks the first large-scale sports event jointly hosted by Guangdong, Hong Kong, and Macau, raising the bar for cross-border payment solutions [2] Group 1: Digital RMB Initiatives - A digital RMB hard wallet keychain themed on the mascots "Xi Yang Yang" and "Le Rong Rong" will be launched, allowing for convenient payments and interactive AR experiences [1] - The digital RMB aims to facilitate easier transactions for both domestic and foreign participants, with foreign visitors able to apply for the wallet using cash and passports [1] Group 2: Financial Products and Services - During the National Games, the Industrial and Commercial Bank of China (ICBC) will offer themed credit and debit cards, precious metal products, and digital collectibles, along with region-specific financial products [1] - ICBC will also provide a one-stop service for ticket purchasing, enhancing the overall experience for attendees [1] Group 3: Financing and Support for Small Enterprises - ICBC plans to establish a special credit line to support small and micro enterprises involved in the event, along with consumer subsidies to promote local attractions and businesses [2] - The bank's "Cross-Border Payment Pass" service allows for instant remittances between Hong Kong and mainland users via mobile banking, addressing traditional cross-border payment challenges [2]