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索菲亚(002572) - 2025年9月29日投资者关系活动记录表
2025-09-29 09:58
Group 1: Pricing Strategy and Market Positioning - The "Whole Home 699 Affordable" policy does not compromise product and service quality, with strong support from dealers through cost optimizations and communication [2] - The Milan brand's 499 package targets a different consumer need compared to Sofia's offerings, ensuring no internal competition [3] - Low-priced packages primarily serve as a traffic driver, with consumers still valuing product quality and overall value [3] Group 2: Market Trends and Consumer Preferences - New homes remain the primary focus for renovation services, while the company is also exploring the second-hand housing market through partnerships with renovation companies [3] - The company is adapting its integrated service model to align with current consumer trends and demands [5] Group 3: Financial Policies and Shareholder Communication - The company emphasizes stable and sustainable cash dividend policies, maintaining open communication with shareholders [4] - Future dividend policies will continue to respond to regulatory requirements and shareholder expectations [4] Group 4: International Expansion - The overseas market is in the foundational layout stage, focusing on mid-to-high-end projects and adapting to local market characteristics [6] - The company plans to proceed cautiously in international expansion, ensuring alignment with local consumer habits and market conditions [6]