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(乡村行·看振兴)浙江曹宅“小枇杷”撬动“大产业”:一处丰收甜万家
Zhong Guo Xin Wen Wang· 2025-05-27 07:04
Core Insights - The article highlights the thriving loquat industry in Yanhou Village, Jindong District, Jinhua City, Zhejiang Province, particularly focusing on the successful cultivation and sales of various loquat varieties, especially the "Guanyu" variety, which has become a key product for local farmers [2][3] Group 1: Industry Development - Yanhou Village has a loquat cultivation history dating back over a century, with significant advancements made since 2012 to improve product quality by introducing new varieties like "Baiyu" and "Guanyu" [2] - The "Guanyu" loquat is noted for its large, juicy fruit and higher sweetness compared to other varieties, making it a leading product in the village and a significant source of income for farmers [2] Group 2: Sales and Marketing Strategies - The village has developed diversified and deep-processed products such as loquat snacks, cultural food products, loquat flower tea, and loquat wine to address storage issues and enhance sales [2] - A dual-channel sales model has been established, combining offline purchasing with online live-streaming sales, which has contributed to the growth of the local economy [2] Group 3: Economic Impact - In 2024, the newly added loquat planting area in the town is expected to reach 236 acres, with an anticipated annual sales revenue of 9 million yuan, reflecting a 5% year-on-year growth [2] - A cooperation agreement was signed between local development companies and the loquat industry alliance to promote collaborative development, aiming to create a comprehensive platform for planting, processing, and sales, thereby increasing local employment and income [3]