Core Viewpoint - Chinese tourists have become a significant pillar of Serbia's tourism industry, with the country actively adjusting its tourism products to meet the demands of the Chinese market [1][2]. Group 1: Growth of Chinese Tourism in Serbia - Since the implementation of the visa waiver agreement in 2017, political, economic cooperation, and cultural exchanges between Serbia and China have significantly increased [1]. - From 2015 to 2019, the number of Chinese tourists visiting Serbia grew nearly eightfold, with over 140,000 Chinese tourists recorded by September this year, marking a 26.4% year-on-year increase [1][2]. - Chinese tourists have become the second-largest source of visitors to Serbia, with peak travel seasons occurring in spring and autumn, particularly during major Chinese holidays [1]. Group 2: Adaptation of Tourism Products - Serbia has actively adjusted its tourism products and promotional strategies to cater to the Chinese market, including direct flights to Beijing, Shanghai, and Guangzhou, and providing promotional materials in Chinese [2]. - The country is developing specialized products for Chinese tourists, such as wine tours, culinary experiences, cultural routes, rural tourism, and eco-tourism [2]. - Serbian tourism authorities have noted that Chinese tourists have a high average spending level and show strong interest in high-end products like boutique hotels and exclusive customized tours [2]. Group 3: Future Plans for Enhancing Tourism Experience - Serbia plans to further optimize its tourism offerings to stimulate Chinese tourists' spending potential and extend their stay [2]. - Future initiatives include improving Chinese digital platforms, expanding the availability of Chinese-speaking guides, and enhancing the acceptance of Chinese payment systems in Serbia [2].