Core Viewpoint - The extreme high temperatures in the central and eastern regions of China during the summer of 2025 have led to a surge in national demand for summer vacation tourism, with significant shifts in travel patterns towards cooler destinations [1][4]. Group 1: Travel Trends - The search volume for "summer vacation" keywords on Meituan Travel increased by 45% year-on-year, with "summer vacation travel" searches soaring nearly 200% month-on-month [1]. - Long-distance summer travel is trending westward, with a notable increase in orders for long-distance trips to western and northeastern regions, up over 10% compared to the same period last year [4]. - Popular destinations for long-distance travel include Xining, Lhasa, Yinchuan, Lijiang, and others, with average temperatures ranging from 17°C to 26°C, making them ideal for summer retreats [4][5]. Group 2: Accommodation and Consumption - Hotel bookings in Yunnan have surged by 42% month-on-month, with dining consumption increasing by 62.6% [5]. - The average price for a family-friendly accommodation in Dali is around 1300 yuan per night during peak season, indicating a rise in accommodation costs due to high demand [5]. - The occupancy rates in western and northeastern provinces are exceptionally high, with some cities like Shenyang and Kunming exceeding 90% occupancy [6]. Group 3: Emerging Activities - New leisure activities such as "lazy drifting" in Anji have gained popularity, attracting thousands of visitors and generating significant ticket sales [8][9]. - Cultural and educational venues, including museums and science centers, are also seeing increased interest, with museum bookings up over 200% year-on-year [10]. - The trend of "traveling with events" has emerged, with sports events driving hotel occupancy rates in cities hosting matches, such as Nanjing and Huai'an [11]. Group 4: International Travel - There is a noticeable increase in outbound travel to southern hemisphere countries for cooler climates, with flight bookings to Australia and New Zealand rising over 20% [13][14]. - The price advantage of international flights has become a key driver, with significant reductions in ticket prices for routes like Guangzhou to Sydney [14]. - The overall international travel market is thriving, with a 136% increase in bookings for overseas train tickets and a 185% increase for hotel packages [14].