2025年暑期旅游季正式收官。8月26日，携程发布的《2025年暑期出游市场报告》（以下简称《报 告》）显示，郑州凭借稳定的客源吸引力跻身"国内周边游目的地TOP9"，河南则依托避暑游、文化 游、亲子游等多元业态，交出暑期文旅亮眼答卷。 《报告》指出，今年暑期国内近半数游客选择长途出游，消费结构更趋理性，而郑州凭借区位优势与文 旅资源，成为周边游客出行的热门选择，成功上榜"国内周边游目的地TOP9"。从具体数据来看，暑期 郑州酒店订单量同比增长4%，凸显其对周边客源的稳定吸引力。 从客源与出游双向流动来看，郑州暑期主要客源地集中在京津冀及省内城市，北京、上海、洛阳、南 阳、周口居客源地城市前5位；郑州居民的出行热门目的地以文化名城与一线旅游城市为主，洛阳、北 京、上海、昆明、成都成为首选，形成"对外吸引游客、对内输出需求"的良性循环。 在景区方面，只有河南·戏剧幻城、伏羲山、郑州银基动物王国成为热门打卡地，满足沉浸式体验、自 然山水、亲子体验等多元需求，撑起郑州文旅消费基本盘。 今年暑期，携程平台的亲子订单占比达35%，租车自驾成为亲子家庭出游的主流方式，全国亲子家庭租 车自驾游订单同比增长77%，郑州也跻身 ...

Group 1 - The tourism market has experienced explosive growth this summer, driven by new "tourism+" trends alongside traditional summer vacation themes [1][2] - The search volume for "cooling travel" increased by 47% year-on-year since July, with Northwest, Northeast, and Southwest regions being the most popular destinations due to favorable climates and natural scenery [1] - Water sports have gained popularity, with "stream tracing" searches increasing by 50% and "paddleboarding" searches surging by 107% in August, indicating a shift towards experiential and skill-based tourism [1] Group 2 - The trend of "traveling with events" has emerged, highlighted by the resurgence of the "Village Super" event in Guizhou, leading to over a 30% increase in overall travel in the province during the event weekend [2] - The impact of film IPs on tourism is significant, as seen with the movie "The Lychee of Chang'an," which led to a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, within ten days of its release [2] - The tourism market is evolving towards a "cooling+" multi-fusion model, with a shift from sightseeing to experiential travel, necessitating higher demands for destination management and content innovation [2]

Group 1 - The Ministry of Finance, the central bank, and the financial regulatory authority have jointly issued a policy to support personal consumption loans with fiscal subsidies, covering key consumption areas such as home automobiles, elderly care, education, cultural tourism, home decoration, electronic products, and healthcare [1] - Data from the Ministry of Culture and Tourism indicates that by the first half of 2025, domestic tourist trips are expected to reach 3.285 billion, a year-on-year increase of 20.6%, with tourism spending projected at 3.15 trillion yuan, up 15.2% [1] - The railway summer transportation has sent 616 million passengers, reflecting a 4% year-on-year growth, with capacity expansion providing solid support for peak season [1] Group 2 - Zhonghang Securities believes that financial support will resonate with the quality transformation of demand structure, driving short-term tourism consumption and providing dual guarantees of funding and demand for the long-term stability and expansion of the cultural tourism industry [2] - The fiscal subsidy policy significantly reduces the financial cost of large travel and related consumption for residents, and combined with the summer peak season demand release and diverse business innovations, the industry's prosperity is expected to continue to rise [2] - Short-term scenarios such as summer vacations, family trips, and red-themed educational tours are likely to drive unexpected increases in visitor flow and revenue for scenic spots and hotels [2]

Core Insights - The article highlights the growing popularity of "cool tourism" and "summer escape" activities in China during the summer season, driven by rising temperatures and innovative consumption scenarios in various regions [2][6] Group 1: Regional Developments - In Hunan's Lianyuan, the Longshan National Forest Park has created diverse water-related activities such as rafting and camping, attracting visitors seeking summer coolness [4] - The forest camping base in Shizhu Tujia Autonomous County, Chongqing, has become a popular destination, with over 2,000 visitors daily during the summer vacation [4] - The Bo Shan Cave in Zibo, Shandong, offers a natural air-conditioned environment with a constant temperature of 18°C, drawing tourists to its unique karst formations [4] - In Gansu's Baiyin, the Shuichuan Wetland Park enhances the tourist experience with a scenic train ride, supported by infrastructure improvements along the Yellow River's ecological corridor [4] Group 2: Market Trends - The China Meteorological Administration has released 16 national summer escape travel routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting cool tourism [6] - Data from Meituan Travel shows a nearly 200% increase in searches for "cool tourism" since July, reflecting a significant consumer interest in summer getaway options [6]

Group 1 - The summer tourism season has seen many scenic spots develop new attractions and activities to attract visitors seeking cool retreats [1] - In Fujian's Shouning County, the village of Shaotuo has become a popular summer destination with unique accommodations and camping options [4] - Shaotuo village has transformed abandoned facilities into a café and camping area, introducing activities like fishing, lake tours, and music events, attracting over 150,000 visitors this year [6] Group 2 - In Jiangsu's Taicang, the harvesting season for lotus roots has begun, with 300 acres of lotus ponds yielding fresh produce [10] - The local homestays have launched a "Lotus Feast," featuring dishes made from lotus roots and seeds, alongside a vibrant night market selling various agricultural products [12] Group 3 - The "summer tourism" and "night economy" have become popular among foreign tourists, with Guiyang attracting visitors due to its average temperature of 22°C [14] - Yiwu has seen a significant increase in foreign tourists, with a growth rate of 2.6 times, and the number of tax refund stores has expanded from 7 to 37, making it a new hotspot for international visitors [16]

Group 1: Tourism in Guizhou - Guizhou attracts a large number of tourists for summer vacations due to its cool climate and rich tourism resources, with an average summer temperature of only 19°C in areas like Bijie [1] - The local community has adapted to the influx of tourists by converting a parking lot into a motorhome camping site, accommodating 700 motorhomes with necessary amenities [3] - The natural environment in Guizhou, such as the Maolan National Nature Reserve, provides educational opportunities for students to learn about biodiversity and karst topography [5] Group 2: Tourism Development in Fujian - Shoutou Village in Fujian has become a popular summer retreat, revitalized through ecological restoration and water system management, enhancing its natural beauty [6] - The village has seen significant tourist activity, with over 150,000 visitors this year, leading to increased local economic benefits from tourism [12] - Infrastructure improvements, including the construction of lakeside paths and forest trails, have transformed the village's environment, making it more attractive to visitors [10] Group 3: Agricultural Tourism in Jiangsu - In Jiangsu's Taicang, the harvest season for lotus roots has attracted visitors to experience local culture through themed cafes and markets [13] - The lotus-themed café has become a popular spot for tourists, combining the enjoyment of nature with culinary experiences [19] - The local agricultural activities, such as lotus root harvesting, contribute significantly to the village's economy, generating over 1.2 million yuan in collective income annually [22]

Core Viewpoint - The rise in temperature during the summer has led to increased popularity of "cooling tourism" and "summer escape" activities, transforming ecological advantages and natural landscapes into vibrant economic opportunities for local cultural and tourism development [1][7]. Group 1: Tourism Trends - Various regions in China are leveraging their ecological advantages to create innovative consumption scenarios and enhance cultural tourism experiences, turning "cool resources" into a "hot economy" [1]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [6]. - Data from Meituan Travel shows that the search volume for "cooling tourism" has increased by nearly 200% since July, reflecting a significant consumer interest in summer escape options [6]. Group 2: Regional Highlights - In Hunan, Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering activities like rafting, stream tracing, and camping, allowing visitors to enjoy the summer coolness [6]. - In Chongqing, a forest camping base in Shizhu Tujia Autonomous County attracts over 2,000 visitors daily during the summer, providing various forest tourism projects and access to the popular "blade road" [6]. - In Shandong, the Bo Shan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [6]. - In Gansu, the Shuichuan Wetland Park enhances the tourist experience with a small train that traverses the scenic area, supported by infrastructure improvements along the Yellow River's ecological corridor [6].

Core Insights - The summer of this year has seen a rise in popularity for "cooling tourism" and "summer escape" activities, leveraging ecological advantages and natural landscapes to innovate consumer experiences, transforming "cool resources" into a "hot economy" for local cultural tourism development [1][5]. Group 1: Tourism Trends - In Hunan's Lianyuan, the Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering various water-related activities such as drifting, creek tracing, and camping, allowing visitors to enjoy the summer coolness [3]. - In Chongqing's Shizhu Tujia Autonomous County, a forest camping base attracts over 2,000 visitors daily during the summer vacation, providing various forest tourism projects and access to the popular "blade road" [5]. - In Shandong's Zibo, the Boshan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [5]. Group 2: Infrastructure and Development - Gansu's Baiyin has enhanced its tourism appeal with the Waterchuan Wetland Park, where a tourist train offers a leisurely experience, supported by infrastructure improvements along the Yellow River's 258 kilometers through the city, promoting rural tourism upgrades [5]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [5]. - Data from Meituan Travel shows that since July, the search volume for "cooling tourism" has surged nearly 200% month-on-month, reflecting a growing consumer interest in summer escape options [5].

Group 1 - The summer tourism season has seen various regions launching unique tourism products and innovative consumption scenarios to stimulate summer consumer activity [1] - Popular "cooling off" destinations include Tianshan Tianchi in Xinjiang, which has an average temperature of around 20°C, attracting approximately 120,000 visitors in July [3] - New attractions and upgrades in scenic areas, such as the water sports center in Yunnan's Puzhehei and the themed light shows in Anhui's Chizhou, enhance the tourist experience [3] Group 2 - Special events and activities, such as the national finals of village basketball in Guizhou and community sports festivals in Jiangsu, have significantly boosted tourism, with Guizhou receiving over 760,000 visitors and generating a tourism revenue of 787 million yuan [5] - In Ningxia's Yinchuan, unique activities like drone light shows and folk music festivals have attracted over 2 million visitors, enhancing the local tourism experience [7] - Fujian's Xiamen is set to host over 4,400 performances, contributing to the "performance economy" and enriching the tourism landscape [8]

Core Points - The 2025 Nanyang Cultural Tourism Consumption Season was officially launched on August 7, marking a significant milestone for the development of Nanyang's cultural tourism industry [1] - The launch ceremony featured a theme of "Now Departing to Nanyang," showcasing a series of cultural performances that highlighted Nanyang's rich historical and cultural heritage [3][4] - The event aims to attract visitors by promoting diverse tourism activities such as family tours, educational trips, and summer vacations, along with various ticket discount policies [5] Group 1 - The launch ceremony served as an important platform to display Nanyang's unique charm to the outside world [1] - Performances included traditional dances and fashion displays that emphasized Nanyang's status as a significant birthplace of Han culture [3] - The event created a vibrant atmosphere, encouraging visitors to explore and experience Nanyang's beauty and culture [4] Group 2 - Nanyang plans to leverage its rich cultural tourism resources to offer a variety of tourism activities [5] - The initiative includes implementing substantial discount policies and high-quality tourism products to enhance service offerings [5] - The goal is to invite tourists from all directions to visit, understand, and fall in love with Nanyang [5]