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线下拓展+线上展销 成都酒水饮料产业加快“出川出海”
Sou Hu Cai Jing· 2025-09-19 09:04
Core Insights - The event aims to empower the beverage industry in Chengdu by facilitating direct communication between production and sales sectors, focusing on the transformation and upgrading of the industry [1][4] - Chengdu's liquor production area is a significant base for the liquor industry in Sichuan and nationwide, with nearly 40 production and trade enterprises participating in the event [1][4] Group 1: Industry Development - The Chengdu beverage industry is at a critical stage for quality improvement and efficiency enhancement, with the event designed to connect local production enterprises with various sales channels such as restaurants, supermarkets, and e-commerce [4][6] - The "Chenggong Jingxiao· Industrial Taobao" platform has been launched to facilitate product display and sales, allowing enterprises to join for free and promoting Chengdu's quality products to broader markets [1][10] Group 2: Production and Sales Interaction - Production enterprises expressed a need for more sales channels, particularly in e-commerce, to enhance product promotion and visibility [6][8] - Local supermarkets are encouraged to collaborate with production enterprises to expand their sales reach, with companies like Hongqi Chain offering support to local businesses [8][10] Group 3: Event Highlights - The event featured an immersive factory tour showcasing the whiskey production process, highlighting the establishment of China's first whiskey tourism experience center [3] - Several production companies showcased their products on-site, emphasizing their unique stories and awards, aiming to deepen ties with local culture and businesses [8]