Workflow
文旅体惠民活动
icon
Search documents
以赛为媒释放消费潜力
Jing Ji Ri Bao· 2025-11-14 00:50
Core Insights - The integration of cultural, tourism, and sports activities in Zhuhai aims to leverage the momentum from the 15th Sports Games to boost local consumption and tourism [1][2] - Zhuhai has introduced four key initiatives to enhance the synergy between sports events and tourism, focusing on creating a vibrant atmosphere, offering attractive discounts, expanding new consumption spaces, and ensuring a high-quality travel experience [1] - The "Sports + Culture and Tourism" model in Jinwan District is being innovatively practiced, linking sports events with local economic growth through targeted development strategies [2] Group 1 - The core objective is to convert the event's traffic and festive market popularity into tangible increases in cultural and tourism consumption [1] - Zhuhai has designed multiple tourism routes themed around the 15th Sports Games, connecting major landmarks and event venues to promote cultural exchange in the Guangdong-Hong Kong-Macao region [1] - The initiatives are expected to further unlock Zhuhai's consumption potential, as stated by the local cultural and tourism authorities [1] Group 2 - Jinwan District is deepening the integration of sports and tourism by combining local agricultural specialties with sports events, creating new business models such as agritourism [2] - The district is also enhancing the brand influence of popular attractions through event promotion, thereby increasing their visibility [2] - The approach of "one event, one area, one specialty" is being explored to create a differentiated development pattern, aligning major events with specific local industries [2]