体旅融合
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三峡添“动”力 库区经济乘“赛”而上
Xin Hua She· 2025-11-22 07:17
沿着与汉丰湖一脉相连的长江往上,来到巫山县的红叶深处,可以感受到另一种运动风情。每年深 秋红叶渐染峡江两岸之际,中国长江三峡(巫山)越野赛都会吸引数千名选手从全国各地赶来。吸引他 们的不仅有国际越野跑协会(ITRA)和环勃朗峰越野跑(UTMB)两个全球知名平台对这一赛事品牌 的认证,更有蜿蜒于巫山山脉、累计爬升近3400米的独特赛道。 在现场观众的欢呼呐喊声中,广东选手黄学良划着桨板如箭般掠过开州汉丰湖上的终点拱门,拿下 他在2025年全国桨板锦标赛的第三块金牌。"我去年才接触桨板并爱上这项运动,连续两年专门来开州 参赛。"黄学良说,"这儿山好水好,在汉丰湖训练非常享受。" 为适应汉丰湖的水感,他提前4天就来试水。训练和比赛的间隙,他有充足的时间和队友一起体验 当地美食美景,"我喜欢吃开州粉蒸肉、香肠,这次还打算带点真空包装的特产回去。" 作为全国桨板锦标赛连续4年的举办地,开州已形成"周周有活动,月月有比赛"的常态化布局—— 除了桨板,摩托艇、龙舟、冬泳等赛事轮番上演,群众参与热情越来越高。在2025年全国桨板锦标赛 上,开州本地大众组参赛人数从首届的几十人增至170余人,最小的参赛者只有8岁。 赛事不仅点 ...
2025年焦作市冬季文旅促消费新闻发布会实录
Sou Hu Cai Jing· 2025-11-20 06:11
女士们、先生们、记者朋友们: 大家下午好!欢迎出席今天的新闻发布会。 为进一步激发冬季文旅市场活力,我市将从2025年11月下旬开始至2026年1月,推出系列精彩活动与惠游政策,积极开拓冬季市场,拉动冬季文旅消费, 这是我市促消费、稳增长、惠民生的一项重要举措。今天,我们在这里举行焦作市冬季文旅促消费新闻发布会,向大家介绍冬季文旅活动、惠游政策等有 关情况,并回答记者提问。 首先我介绍一下出席本次新闻发布会的发布人,他们是: 2025年焦作市冬季文旅促消费 新闻发布会实录 主持人:李旭华 市委宣传部四级调研员 市文化广电和旅游局党组书记、局长是明友先生; 市体育局党组成员、副局长宋文健先生; 市商务局四级调研员闫新华女士; 市文化旅游产业投资集团有限公司董事长刘志胜先生; 云台山旅游发展有限公司总经理路紫婷女士。 下面,首先请是明友先生介绍我市冬季文旅促消费工作总体情况。 是明友 各位新闻界的朋友们: 下午好,非常感谢大家长期以来对焦作文旅工作的关心和支持。 为贯彻落实市委、市政府关于四季度"抓消费扩内需"的工作部署,发挥"冷资源"的"热效益",进一步延续秋季旅游旺季热度,激发冬季文旅市场活力,我 市将从20 ...
以赛为媒释放消费潜力
Jing Ji Ri Bao· 2025-11-14 00:50
Core Insights - The integration of cultural, tourism, and sports activities in Zhuhai aims to leverage the momentum from the 15th Sports Games to boost local consumption and tourism [1][2] - Zhuhai has introduced four key initiatives to enhance the synergy between sports events and tourism, focusing on creating a vibrant atmosphere, offering attractive discounts, expanding new consumption spaces, and ensuring a high-quality travel experience [1] - The "Sports + Culture and Tourism" model in Jinwan District is being innovatively practiced, linking sports events with local economic growth through targeted development strategies [2] Group 1 - The core objective is to convert the event's traffic and festive market popularity into tangible increases in cultural and tourism consumption [1] - Zhuhai has designed multiple tourism routes themed around the 15th Sports Games, connecting major landmarks and event venues to promote cultural exchange in the Guangdong-Hong Kong-Macao region [1] - The initiatives are expected to further unlock Zhuhai's consumption potential, as stated by the local cultural and tourism authorities [1] Group 2 - Jinwan District is deepening the integration of sports and tourism by combining local agricultural specialties with sports events, creating new business models such as agritourism [2] - The district is also enhancing the brand influence of popular attractions through event promotion, thereby increasing their visibility [2] - The approach of "one event, one area, one specialty" is being explored to create a differentiated development pattern, aligning major events with specific local industries [2]
2025环山西自行车骑游大会阳曲站:用赛事撬动“体旅”融合发展
Zhong Guo Xin Wen Wang· 2025-11-03 12:52
Core Points - The 2025 Shanxi Cycling Tour Conference (Yangqu Station) was held on November 2, attracting nearly 800 cycling enthusiasts to explore the beautiful Yangqu region [1][3] - The event aims to promote the integration of sports and tourism, showcasing the unique cultural and natural landscapes of Shanxi [5][7] Event Overview - The cycling event was themed "Traveling through Shanxi, Endless Cycling Fun" and was organized by various governmental bodies including the Shanxi Provincial Sports Bureau and the Taiyuan Municipal Government [3][4] - The competition featured three categories to cater to different skill levels: Elite Cycling Group (55 km), Challenge Cycling Group (55 km), and Public Cycling Group (40 km) [3][4] Safety and Logistics - Multiple support stations were set up along the route to provide energy supplements for participants, along with comprehensive medical, security, and traffic management plans to ensure safety [4] Cultural Integration - The event highlighted the integration of Shanxi's major tourism resources, including the Great Wall, Yellow River, and Taihang Mountains, along with red culture and ancient architecture [5] - The cycling tour is designed to create a unique experience that connects participants with Shanxi's historical and natural heritage [5][7] Future Development - The Shanxi Sports Bureau emphasized the need to deepen the "Sports + Tourism" innovation model, aiming to create a nationally influential cycling brand and improve infrastructure for better service [7] - The event serves as a platform to showcase classic cycling routes, contributing to the high-quality development of Shanxi's sports industry and promoting its unique tourism brand [7]
提振消费进行时 | 赛事“流量”变文旅“增量”
Guang Xi Ri Bao· 2025-11-01 02:53
Core Insights - The 2025 Yangshuo Triathlon, held from October 25 to 26, attracted 1,887 participants from nine countries, including 48 international athletes, showcasing a significant global interest in the event [1] - The event features an upgraded racecourse that integrates the scenic beauty of the Li River and Yulong River with modern triathlon standards, creating a "world-class golden course" [1] - Yangshuo County reported a 20% year-on-year increase in cultural tourism consumption during the triathlon, amounting to 14 million yuan, indicating successful conversion of event participation into tourism revenue [3] Event Highlights - The introduction of youth experience races and family relay races allows participants aged 6 to 17, promoting family engagement and expanding consumer opportunities [2] - During the event, family-oriented accommodation bookings in Yangshuo increased by 25%, and there was a notable rise in foot traffic at family-friendly venues [2] - Participants received 3,000 yuan in consumption vouchers, applicable to various local businesses, enhancing their experience and driving economic activity [2] Cultural and Economic Impact - The event included a food exhibition and cultural performances, enriching the experience for participants and promoting local culture [3] - Yangshuo's strategy to integrate tourism, shopping, and digital engagement aims to transform event attendance into sustained visitor engagement, contributing to high-quality economic development [3]
小小棒垒球 挥出新天地
Zhong Guo Qing Nian Bao· 2025-10-30 23:08
Core Points - The 2025 Cross-Strait and Hong Kong-Macau University Softball Cultural Exchange Event took place in Pingtan, Fujian, showcasing the growing popularity of softball among youth in these regions [1][4][10] - The event featured nearly 200 students from 10 teams, emphasizing teamwork and friendship through sports [1][4] - The China Softball Association is focusing on promoting slow-pitch softball in universities, with nearly 380 teams currently registered, indicating significant growth potential [5][8][10] Group 1: Event Overview - The event was held from October 24 to 27, 2025, in Pingtan, the closest point on the mainland to Taiwan [1] - It included a national slow-pitch softball championship with around 30 teams participating, highlighting the expansion of slow-pitch softball in Chinese universities [4][10] - The event served as a platform for cultural exchange and friendship among students from different regions [1][4] Group 2: Development of Softball in China - The China Softball Association has been promoting slow-pitch softball in universities since 2009, with a focus on making the sport more accessible [5][6] - The association has established a three-tier coaching management system and an amateur athlete certification system to encourage participation [6][9] - As of now, over 5,000 teams have emerged in primary and secondary schools, while university teams are expected to grow from 380 to over 500 or even 1,000 in the future [8][10] Group 3: Impact on Youth - Participation in softball helps students develop resilience and teamwork skills, which positively impacts their academic performance [9][10] - The sport is seen as a means to foster deeper connections and cultural exchanges between youth from the mainland and Taiwan [11][39] - The growing interest in softball is contributing to the overall development of sports culture in China, with increasing facilities and participation rates [10][15] Group 4: Pingtan's Role in Sports Tourism - Pingtan is leveraging sports to enhance its tourism appeal, aiming to become a vibrant destination for international sports events [14][15] - The region has hosted over 250 major sports events in the past five years, contributing to its recognition as a top sports tourism destination in China [15][18] - Future plans include elevating the quality of events and expanding the sports tourism industry, focusing on outdoor and marine sports [18][19]
山亭区成功获评山东省促进体育消费和赛事经济试点称号!
Qi Lu Wan Bao Wang· 2025-10-23 02:55
Core Insights - Shandong Province Sports Bureau has officially announced the list of pilot areas for promoting sports consumption and event economy by 2025, with Shanting District being selected due to its solid sports industry foundation and significant sports consumption effects [1] Group 1: Sports Events and Activities - Shanting District has successfully hosted various brand events such as the Baodu Crag Mountain Climbing Competition and Meihua Mountain Bicycle Open, along with community sports events like table tennis, basketball, and themed competitions for farmers and seniors, which continuously release consumption potential [3] - The district is innovating consumption scenarios by launching a "Sports Benefit Consumption Season," encouraging community engagement through events in scenic areas and commercial districts, and promoting sports consumption through vouchers and free experiences [3] Group 2: Sports Tourism Integration - The district has made significant progress in integrating sports and tourism, creating influential sports tourism routes and events through projects like Baodu Crag Via Ferrata and Qianshan Cloud Top Outdoor Sports Station, establishing a positive cycle of "event attraction - consumption upgrade - industry linkage" [6] - Shanting District aims to leverage this pilot recognition to enhance sports event offerings, strengthen outdoor sports brands, and innovate sports consumption scenarios, setting a model for promoting sports consumption and event economy [6]
十五运会第三批门票开售,游泳、羽毛球等项目16日10时开票
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-15 06:11
Core Points - The third batch of tickets for the 15th National Games and the 12th National Paralympic Games will be available for public sale starting October 16 [1][3] - The ticket sales cover 18 sports events, including popular ones like swimming and badminton, with a focus on both competitive nature and public interest [1][3] - The ticket sales will be conducted through a multi-channel approach, including online platforms and physical sales points across Guangdong, Hong Kong, and Macau [6][10] Ticket Sales Details - Tickets for 13 sports events in Guangdong will go on sale at 10 AM on October 16, while tickets for basketball events in Macau will be available from October 18 [3][6] - The swimming events will take place from November 10 to 17 at the Shenzhen Universiade Center, and badminton events from November 7 to 20 at the Shenzhen Sports Center [4][5] - The men's and women's basketball events will occur in Dongguan and Foshan, respectively, with specific dates outlined for each category [6] Purchase Channels - A comprehensive ticketing network has been established, combining online and offline sales to enhance public accessibility [6][10] - Online sales will be available through the official ticketing website and mobile applications, while offline sales will occur at designated ticket sales points and through travel agencies [6][9] - Travel agencies will offer combined ticket and travel packages, promoting tourism alongside the events [6]
重庆武隆:用赛事将深山美景“串珠成链”
Huan Qiu Wang· 2025-10-15 01:48
Core Insights - The 20th China International Mountain Outdoor Sports Open has transformed Wulong District into a top-tier destination for outdoor sports, promoting regional development through sports tourism [1][2][3] - The event has evolved from a local competition to an international A-level event, significantly enhancing the visibility and economic potential of the area's natural resources [1][2] - Local communities have embraced the event, leading to the establishment of new businesses and increased income for residents, showcasing a successful model of sports-driven economic development [2][3] Summary by Sections Event Development - The event has been held for 22 years, evolving from a local challenge to a globally recognized competition, which has helped to "wake up" the region's natural beauty [1][3] - The initial inspiration came from the Qinghai Lake cycling race, leading to the integration of sports and tourism in Wulong [1][2] Community Impact - Local villages have seen a surge in tourism-related businesses, with over 20 new homestays established, and local residents actively participating in supporting the events [2][3] - The event has shifted local perceptions, with villagers now viewing it as an opportunity for economic growth rather than just a city-centric activity [3][4] Tourism and Lifestyle Transformation - Tourists are increasingly interested in immersive experiences, such as hiking and local accommodations, rather than just sightseeing [4] - Wulong is developing outdoor sports reception centers and planning interconnected routes to enhance visitor experiences, aiming to create a lifestyle around outdoor activities [3][4]
江苏赛事旅游“爆款”遍地开花“运动+游玩”,体旅成了新潮流
Xin Hua Ri Bao· 2025-10-14 23:31
Core Insights - The integration of sports and tourism in Jiangsu has led to innovative experiences that enhance visitor engagement and boost sports consumption [1][2][3] Group 1: Innovative Sports Tourism Models - Jiangsu has introduced unique sports tourism experiences, such as skydiving and low-altitude flights, attracting thousands of visitors and increasing local hospitality bookings [2][3] - The combination of ecological resources and sports events, like marathons in scenic areas, has created new consumer experiences that command higher spending [3][6] Group 2: Digital Transformation in Sports Consumption - The use of digital services, such as smart navigation for marathons, has improved participant experiences and increased local economic interactions, generating significant revenue [4][5] - A new data platform for sports economy and consumption in Jiangsu has been launched, providing insights and supporting industry decision-making [5] Group 3: Local Sports Events Driving Economic Growth - Grassroots sports events, like the "Village Cup" football tournament, have transformed local economies, attracting large crowds and boosting sales [7][8] - The blending of traditional culture with modern sports events in towns like Zhangjiagang has enhanced visitor experiences and increased tourism numbers significantly [7][8]