"演唱会、体育赛事在国庆文旅消费中扮演了'顶级流量引擎'的角色，它们不再是孤立的娱乐活动，而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 今年国庆中秋长假期间，中国网球公开赛、WTT中国大满贯、成都赛艇公开赛等赛事及十余场演唱会 轮番上阵，叠加假期出行热潮，不仅推动了旅游市场全面升温，更串起餐饮、住宿、购物、景区游览等 多种消费场景，实现了体育流量和文旅经济的双赢。 另据国铁集团的消息，10月8日全国铁路预计发送旅客2175万人次，铁路国庆中秋假期运输自9月29日启 动到10月7日已经发送旅客超1.6亿人次。随着返程客流高峰的到来，运力还在持续增加。民航方面也迎 来客流高峰，飞常准数据显示，国庆中秋假期助推下民航客流量快速上扬，9月29日至10月5日执行客运 航班11.2万班次，日均1.6万班，环比增长13%，同比2024年增长3%，同比2019年增长18%。 赛事IP引爆文旅市场 演唱会和赛事资源在各地分布不均，好在除了赛事拉动的局部消费热潮，今年国庆假期热点众多，整体 出行也呈现"量价齐升"的局势。10月8日飞猪发布的《2025国庆中秋假期出游快报》显示，今年假期出 行的客单 ...

记者丨高江虹 实习生 陈晓冉 编辑丨高梦阳 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色，它们不再是孤立的娱乐 活动，而是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 今年国庆中秋长假期间，中国网球公开赛、WTT中国大满贯、成都赛艇公开赛等赛事及十余 场演唱会轮番上阵，叠加假期出行热潮，不仅推动了旅游市场全面升温，更串起餐饮、住 宿、购物、景区游览等多种消费场景，实现了体育流量和文旅经济的双赢。 演唱会和赛事资源在各地分布不均，好在除了赛事拉动的局部消费热潮，今年国庆假期热点 众多，整体出行也呈现"量价齐升"的局势。10月8日飞猪发布的《2025国庆中秋假期出游快 报》显示，今年假期出行的客单价同比提升14.6%。据去哪儿旅行大数据，国内游方面，热门 城市酒店预订量同比增幅超两成；入境游同样表现亮眼，使用非中国护照预订国内航班的机 票量同比增长超三成，覆盖国内近百个城市，"China Travel"的吸引力持续增强。 视频制作：王泽坤 柳润瑛 陈泽锴 陈珊 冯荻庚 全链条升温 10月8日，美团旅行发布数据显示，长达八天的超级黄金周，带动平台出行订单量较2024年国 ...

21世纪经济报道记者 高江虹 实习生 陈晓冉 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色，它们不再是孤立的娱乐活动，而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 此外，中秋夜游也打开了新的玩法思路。美团、大众点评数据显示，双节期间，拙政园凭借其经典夜游 项目"拙政问雅"成为黑马，搜索量同比增长102%，门票预订量增长近436%。 "奔县游"和反向旅游的兴起，也提升了非一线城市的热度。同程旅行数据显示，国庆中秋假期，国内非 一线城市的高品质酒店预订热度同比增长超过90%，高于国内整体高品质酒店的预订热度。 此外，年轻人的消费力得到显著提升。同程旅行数据显示，国庆中秋假期，学生群体以近四成的比例， 继续稳居国内机票第一大客群，亲子客群以近三成的占比紧随其后。 更多国家对中国游客免签，也让许多年轻人选择在节假日迎来自己的第一次出国游。 去哪儿数据显示，国庆中秋假期中，购买了自己的"第一张出境机票"用户同比增长了三成。其中，13- 17岁用户增长了63%、18-22岁用户增长了58%。节前刚刚启动对中国团队游免签的俄罗斯，成为Top3 热门目的地。 今年国庆中秋长 ...

海南依托"双环"公路丰富产品供给，为游客带来新体验 在"路"上，与山海相逢 "以前从没听说过的村子，竟然别有洞天!"10月7日，伴随着海浪声，游客符志斌掏出手机，对着大 海拍下一段视频。他所说的村子是位于儋州市木棠镇的神冲村，是一座约有400年历史的火山石渔村。 如今，这座紧邻环岛旅游公路的村落"摇身一变"，成了时尚新潮的海南神冲滨海旅游度假区，吸引众多 游客自驾前来参观体验。 10月1日，海南神冲滨海旅游度假区首开区开启试运营。"首开区开放六大空间，分别是火山石屋民 宿、潮餐厅、汐咖啡、神冲之心、水上活动中心、海上俱乐部。"海南神冲滨海旅游度假区相关负责人 介绍。 国庆中秋"双节"假期，自驾车辆纷纷驶上海南环岛旅游公路与环热带雨林国家公园旅游公路，沿 着"一条环海、一条环山"的"双环"公路饱览海岛风情。与此同时，海南各地依托"双环"公路推出多样活 动，丰富旅游产品供给，为八方游客带来旅游新体验。 在海南环岛旅游公路儋州段，与海南神冲滨海旅游度假区相隔约4公里的儋耳追光驿站也是一处"宝 藏"目的地。赶海寻鲜、桨板追日落等项目让游客可以在此尽情享受大海带来的清凉与欢乐，红树林探 秘、手工标本制作等科普研学内容则 ...

2025年第二届中蒙俄国际青少年冰球邀请赛由呼和浩特市人民政府主办，赛事旨在国庆黄金周期间大力 推动冰雪运动与旅游深度结合，打造本土品牌赛事，将"体育+冰雪"向"冰雪+旅游"延伸。 据介绍，近年来当地积极发展文化旅游、人文服务、"体育+"等多项优势，坚持"以体促旅、以旅兴体、 体旅彰文"的发展思路，通过体育竞技交流，进一步扩展中蒙俄三国和冰雪运动发达地区各领域的合 作，提升青少年冰球运动竞技水平，开阔视野、锻炼队伍，本次赛事的成功举行也为当地未来继续举办 国际性冰雪赛事积累了宝贵经验。 青年组冠军花落俄罗斯的冰球代表队，他们凭借默契配合与精准进攻豪取五连胜获得头名，东道主呼和 浩特男队在最后一场交锋中惜败摘银，蒙古国的代表队获得季军。 U11组山西华舰之星代表队以亮眼突破和团队协作的强势表现斩获冠军，呼和浩特国王队与承德冰协队 分获亚军、季军。U9组北京华熙16队的小队员们表现出色夺得冠军，山西华舰之星与呼和浩特闪电队 分列二、三位。组委会为各组前三队伍颁发了奖杯、奖牌、奖金与荣誉证书。 经过5天的精彩角逐后，2025年第二届中蒙俄国际青少年冰球邀请赛5日落下帷幕，各组别前三名顺利产 生。 ...

齐鲁晚报.齐鲁壹点厉昕月 9月29日，日照市新闻办联合日照市文化和旅游局举办"产业链上的山东(日照)好品牌"——日照市推动文旅体产业高质量发展记者见面会，邀请来自文旅 体产业链重点企业以及相关政府部门的7位代表，介绍交流日照市文旅体深度融合和产业链高质量发展情况，推介文体旅"新场景、新体验、新业态"。见 面会上，日照市体育局党组成员、市体育总会办公室主任葛新，介绍了今年以来日照市在推进体育赛事发展方面的亮点和成效。 运动休闲赛事特色鲜明。9月26日至28日，2025中国运动休闲大会暨山东省体育消费季(日照)主会场如约而至，以"新体旅、新消费、新活力"为主题，在 万平口阳光海岸绿道，举办海陆空一体布局的十项精彩赛事活动，既有滨海万人畅走骑游赛、"千船竞发"休闲桨板皮划艇赛等主题赛事，也有中华名人垂 钓俱乐部海钓赛、赶海赛，还有"好运山东健行大运"自行车运动联赛、"好运山东乐享齐城"定向运动联赛等品牌赛事，以及轮滑赛、滑步车赛、沙滩足 球、海岸网球、热气球、动力伞展演等。多场景设置、多业态融合、沉浸式体验，上万名群众在参与中感悟生态之美、运动之美、生活之美。 此外，"好运山东"2025日照马拉松暨山东省马拉松联赛 ...

Group 1: Event Overview - The "2025 International Wild Water Sports Festival" concluded on September 16, attracting over a thousand water sports enthusiasts from more than ten countries and regions [1] - The event featured activities such as kayaking and paddleboarding, with professional coaches available, allowing over ten thousand visitors to enjoy the "water feast" [1] Group 2: Tourism Development - Libo County aims to create a world-class tourist destination and has integrated sports vitality into its tourism strategy, enhancing its reputation as a typical representative of "Southern China's Karst" [1] - In the first half of this year, Libo County received 12.305 million tourists, generating a total tourism revenue of 12.63 billion yuan, both showing over 17% year-on-year growth [1] Group 3: Natural Attractions - The Maolan National Nature Reserve in Libo is recognized for its rich biodiversity and is a core area of the "Southern China Karst" World Natural Heritage site [2] - The area features diverse landscapes, including original forests and karst formations, making it a unique ecological wonder [2] Group 4: Ecotourism Initiatives - Libo County has launched six premium hiking routes, including the Qinglongtan to Wuyan Bridge and the Maolan Karst Funnel Forest Adventure Line, which have gained popularity among tourists [3] - The Xiaoqikong Scenic Area is noted for its high negative ion content and over 92% forest coverage, enhancing its appeal as a "natural oxygen bar" [3] Group 5: Adventure and Experience Offerings - The "Guizhou Xiaoqikong World Heritage Adventure Camp" has introduced various adventure activities, attracting over 80,000 visitors since its opening in 2023 [7] - The park features a range of outdoor activities, including jungle exploration and waterfall challenges, catering to visitors of all ages [7] Group 6: Unique Experiences - The "Cliff Coffee" experience at the Cool Play Forest International Adventure Park has gained attention, allowing visitors to enjoy coffee while suspended on a cliff [8][9] - The park offers diverse packages, including underground exploration and forest camping, enhancing its appeal as an outdoor adventure destination [10]

Core Insights - The 2025 China Sports Culture Expo and China Sports Tourism Expo were held in Suzhou, focusing on the theme "Sports Empowering a Better Life" and promoting the integration of sports culture and tourism [1] Group 1: Event Overview - The expos featured 31 provincial sports departments and over 500 enterprises, showcasing sports culture, tourism, and innovative sports technology [1] - The events aimed to activate sports consumption potential and meet the public's desire for a better life [1] Group 2: Technological Innovations - A robot boxing demonstration highlighted the technological aspect of the expos, showcasing the blend of traditional sports culture with modern technology [2] - Various innovative sports technologies were presented, including exoskeleton rehabilitation robots and smart snow-making machines, emphasizing the role of technology in enhancing sports experiences [2] Group 3: Outdoor Sports Development - The government has prioritized outdoor sports development as a means to meet the growing health demands of the public and stimulate the sports industry [4] - The expos featured outdoor sports projects, with regions like Sichuan and Xinjiang showcasing their outdoor tourism routes and events to attract visitors [5][6] Group 4: Regional Highlights - Shaanxi's sports industry development received attention, with several projects selected as key tourism and sports events for 2025, reflecting the province's commitment to becoming a leading sports hub in the west [6][7] - The expos served as a platform for various regions to promote their unique sports tourism offerings, enhancing collaboration and investment opportunities in the sports sector [6][7]

Group 1 - The core viewpoint of the article emphasizes the strategic significance of the recent policy issued by the State Council to promote high-quality development in the sports industry and boost sports consumption, highlighting the integration of sports with cultural and tourism consumption as a key driver for economic growth [1][3] - The policy outlines specific measures to enhance sports events as a means to attract tourism consumption, encouraging the development of brand events and international competitions, which will create a multiplier effect on local consumption in areas such as dining, accommodation, and transportation [1][2] - The integration of sports with outdoor activities and low-altitude economy is identified as a new avenue for expanding tourism consumption, leveraging natural resources to create high-quality outdoor destinations and experiences that appeal to younger and high-end consumer demographics [2] Group 2 - The "Sports+" integration model is promoted to foster new tourism consumption formats, advocating for deeper industry convergence between sports and tourism, culture, health, and technology, which enhances consumer experiences and extends the value chain [2][3] - The introduction of the policy signifies a new mission for sports to activate large-scale tourism consumption, with a focus on event-driven traffic, innovative scenarios, and integrated business models, aiming to establish a new development pattern centered around sports as a driving force [3]

Group 1 - The article highlights the increasing integration of sports and tourism, which is driving economic growth in various regions as multiple events are held during the peak season of September and October [2][4] - The 2025 sports events, such as the cross-border marathon and the Jiangsu Super League, have significantly boosted local tourism and consumption, with a notable increase in visitor numbers and hotel occupancy rates [3][4] - The Chinese government is promoting the development of the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of sports events in enhancing local economies [4][6] Group 2 - Various regions are creating themed tourism routes and experiences around sports events, transforming spectator engagement into extended tourism activities [5][6] - The concept of "one-day viewing, multiple-day stays" is being leveraged to enhance the visitor experience, encouraging tourists to explore local attractions beyond the events [4][7] - Local governments are implementing initiatives to combine sports with cultural and agricultural experiences, enriching the overall visitor experience and driving economic benefits [6][8]