Core Viewpoint - The article discusses the innovative development of cultural tourism brands in world heritage cities, specifically Beijing and Shenyang, through the empowerment of new productive forces in the digital and intelligent era [1]. Group 1: Digital Innovation in Cultural Tourism - The academy is creating immersive metaverse experiences for cultural tourism in heritage cities using VR, AR, and MR technologies, allowing visitors to explore historical sites and interact with cultural activities [2]. - The development of digital human guides is underway, providing real-time interaction and personalized tourism suggestions, enhancing the visitor experience through augmented reality [3]. Group 2: Information Platforms and Marketing Strategies - An innovative information platform is being established to integrate cultural tourism resources using big data and AI, offering personalized services and optimizing tourism products based on visitor feedback [4]. - The academy is developing a marketing model featuring cultural tourism mascots that engage with visitors through digital channels, enhancing brand recognition and visitor engagement [5]. Group 3: Product Development and Consumer Experience - The creation of innovative cultural tourism derivatives is being pursued, utilizing 3D printing and AR technologies to enhance product interactivity and personalization, thus improving consumer experiences [6]. - The academy aims to collaborate closely with the cultural tourism industry and other institutions to foster design capabilities and promote sustainable development in heritage cities [6][7].