Core Viewpoint - The China International Import Expo showcased the Bank of Communications' innovative achievements in the cultural and tourism finance sector, emphasizing its role in supporting the development of the cultural tourism industry and enhancing consumer experiences [1][3]. Group 1: Bank Initiatives - The Bank of Communications has established a dedicated service team and launched support programs to promote the "Cultural Tourism Drama" brand, collaborating with various regions to enhance cultural tourism [1]. - The bank aims to deepen its engagement with the cultural tourism industry's funding needs and increase its "beneficial, convenient, and advantageous" services, contributing to the construction of a strong tourism nation [1][3]. Group 2: Industry Development - The Ministry of Culture and Tourism highlighted the critical role of financial empowerment in the cultural tourism industry, advocating for a collaborative ecosystem that integrates culture, technology, and finance [3]. - The "Cultural Tourism Drama Ningxia Station" initiative, launched on August 1, focuses on supporting key cultural tourism projects in Ningxia, creating a "finance + cultural tourism" integrated ecosystem [3]. Group 3: Promotional Activities - During the expo, the bank introduced the "Cultural Tourism Drama" dual-city event, featuring a promotional video showcasing the cultural heritage of Quanzhou and the unique charm of Wuzhong [5]. - The bank has launched various cultural tourism routes and discount activities available through its mobile banking app, enhancing consumer access to financial benefits and travel experiences [5].