文旅空间项目企业创办与运营培训课程
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文旅项目创办运营培训班开班
Nan Jing Ri Bao· 2025-10-22 02:25
Core Viewpoint - The training program for the establishment and operation of characteristic cultural tourism space projects in Nanjing aims to cultivate creative talents in the cultural tourism sector, enhance project branding, and promote high-quality employment and entrepreneurship opportunities [1][2] Group 1: Training Program Objectives - The program focuses on innovative development of cultural tourism projects to strengthen enterprises, stabilize and expand employment, and implement policies that benefit the public and promote wealth [1] - It has been officially recognized as a municipal-level project for the 2025 entrepreneurial training initiative in Nanjing [1] Group 2: Course Structure - The curriculum combines theoretical knowledge with practical application, covering market analysis, site selection, business model innovation, operational costs, and product/service innovation in cultural tourism [1] - Practical courses emphasize brand communication through new media, rural tourism service design, intangible cultural heritage practices, and operational skills for light dining establishments [1] Group 3: Faculty and Training Participants - A composite team of industry technology experts and entrepreneurial mentors has been assembled to provide practical guidance across various fields such as new media operations, guesthouse management, and restaurant operations [2] - The training program has selected 50 participants from over 200 applicants, focusing on individual business owners and key employment groups passionate about cultural tourism [2] Group 4: Industry Impact - The training aims to address local cultural tourism industry needs, expand employment and entrepreneurship opportunities in the livelihood sector, and strengthen the entrepreneurial training support system in the city [2]