Core Viewpoint - The Bank of Communications is committed to supporting cultural and tourism consumption and industry development as part of its responsibility to serve the real economy, reflecting the political and people-oriented nature of financial work, while also promoting its own high-quality development [1] Group 1: Initiatives and Strategies - The Bank of Communications has established service teams and introduced support plans to create the "Cultural Tourism Grand Show" brand, while continuously implementing government-bank-enterprise cooperation projects [1] - The bank aims to deepen its connection with the funding needs of the cultural tourism industry and enhance services that benefit the public, thereby contributing to the construction of a strong tourism nation [1] Group 2: Financial Services and Collaboration - The bank is focusing on supporting key cultural tourism projects through resource aggregation and building an integrated "Finance + Cultural Tourism" ecosystem to benefit consumers [1] - In terms of bank-enterprise cooperation, the bank is enhancing resource integration and offering diverse discount measures across the entire cultural tourism consumption chain, including dining, accommodation, transportation, entertainment, and shopping [1] Group 3: Digital Transformation - The Bank of Communications is accelerating its digital transformation by leveraging big data to accurately reach customers and deepening the application of artificial intelligence in mobile banking [2] - The bank plans to provide personalized travel service solutions tailored to customer needs, thereby amplifying the financial empowerment of the cultural tourism industry and benefiting the public [2]