Group 1 - The pop-up event of the fragrance doll brand "FUFUSOUL" in Chongqing attracted over 60,000 visitors and increased mall foot traffic by nearly 40% [1] - The collaboration between the brand and the mall featured a limited edition doll inspired by Chongqing's city flower, the camellia, integrating local cultural elements into innovative design, leading to rising sales [1] - The rise of the co-branding economy is driven by the changing consumption patterns of the younger generation, focusing on emotional resonance and personalized experiences [2][4] Group 2 - The co-branding economy has gained momentum, with cultural IP collaborations becoming increasingly popular, as seen in partnerships like "Black Myth: Wukong" with Luckin Coffee and the Sanxingdui Museum [4] - The launch of the cultural derivative toy "MASK Xizai" by the Chongqing China Three Gorges Museum, based on a famous painting, attracted significant consumer interest on its first day of sale [4][7] - The integration of cultural experiences with consumer scenarios has led to a 20% increase in foot traffic during promotional events, showcasing the potential of cultural empowerment in commercial branding [4][5] Group 3 - The co-branding economy is seen as a key driver for consumption upgrades and industry integration, although there are risks of market homogenization and IP overexploitation [7] - Future strategies for museums will focus on extracting cultural connotations from artifacts to develop educational and practical co-branded products that resonate with younger audiences [7] - Companies are encouraged to shift from mere marketing tactics to long-term value creation strategies, emphasizing cultural empowerment, technological integration, and enhanced user experiences [7]