斗鱼主播超前购带货活动
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斗鱼第三季度财报发布:整体盈利能力巩固 净利润同比大增232.8%
Zheng Quan Ri Bao Wang· 2025-11-20 13:11
Core Viewpoint - Douyu's Q3 2025 financial report shows significant improvement in profitability, with total revenue reaching 899 million yuan and net profit increasing by 232.8% year-on-year [1][2]. Financial Performance - Total revenue for Q3 2025 was 899 million yuan, with a gross profit of 116 million yuan, representing a year-on-year growth of 90.9% and a gross margin of 12.9% [1]. - Net profit for the quarter was 11.33 million yuan, up 232.8% year-on-year, while adjusted net profit was 23.14 million yuan, marking a return to profitability [1][2]. User Engagement - The average monthly active users (MAU) on mobile reached 30.5 million, with 2.7 million paying users in the quarter [1]. - The average monthly active users for the voice business was 368,600, with 71,700 monthly paying users [2]. Strategic Initiatives - Douyu has upgraded its operational strategy and organizational structure to enhance agility and responsiveness to user needs and market opportunities [1]. - The company continues to focus on a diversified content ecosystem centered around gaming, optimizing operational efficiency for key game categories [1][2]. Innovation and Product Development - Douyu introduced an AI-powered live streaming feature that enhances user interaction by generating contextually relevant comments in real-time [2]. - The company has launched various live streaming activities to support the promotion of new game releases and updates, reinforcing its role as a key marketing platform for game developers [3]. Future Outlook - Douyu aims to explore commercial opportunities within the gaming industry supply chain and improve resource allocation and operational efficiency to create long-term value [3].