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季度同比扭亏为盈,斗鱼多元内容精细化运营战略现成效
3 6 Ke· 2025-11-24 03:32
Core Viewpoint - Douyu's Q3 2025 financial report shows steady growth with significant improvements in profitability, driven by strategic upgrades and enhanced operational efficiency in the gaming industry [1][5]. Financial Performance - Q3 revenue reached 899 million yuan, with a gross profit of 116 million yuan, representing a year-on-year increase of 90.9% and a gross margin of 12.9% [1]. - Net profit was 11.33 million yuan, up 232.8% year-on-year, while adjusted net profit turned positive at 23.14 million yuan [1]. Business Strategy - Douyu's strategy focuses on enhancing the value chain and exploring commercialization opportunities, leading to improved profitability across various metrics [1][4]. - The company has deepened its involvement in the gaming industry, transitioning from a live streaming platform to a "full-chain partner" in gaming growth [4]. Revenue Streams - Innovative business, advertising, and other revenues totaled 377 million yuan, marking a 21.2% year-on-year growth, primarily driven by the increase in voice social service revenue [2]. - The average monthly active users for voice social services reached 368,600, with 71,700 monthly paying users [2]. Content and User Engagement - Douyu has expanded its content offerings, broadcasting over 60 official esports events and launching more than 30 self-produced events in Q3 [6][13]. - The platform has optimized resource allocation for different game types, enhancing user engagement and operational efficiency [3][15]. Industry Positioning - In a competitive landscape, Douyu has repositioned itself to achieve differentiated competition, leveraging its content advantages to enhance user experience [5][20]. - The company is actively collaborating with game developers to create promotional events and enhance user interaction, thereby strengthening its market position [4][15].
斗鱼第三季度财报发布:整体盈利能力巩固 净利润同比大增232.8%
Zheng Quan Ri Bao Wang· 2025-11-20 13:11
围绕已形成规模效应的头部产品,斗鱼基于产品自身重要节点,结合运营活动策划与主播影响力,集中 资源挖掘商业化潜能。王者荣耀主播联赛S2集结全网头部主播组队,赛事期间斗鱼站内观赛PV累计超 9000万,斗鱼主播超前购带货活动实现游戏皮肤百万级售卖。 此外,斗鱼还针对《使命召唤:黑色活动7》《燕云十六声》等多款产品的上线及版本更新推出了一系 列直播运营活动,为产品推广和市场拓展提供了有力支撑,充分发挥了斗鱼作为游戏厂商重要营销阵地 的关键功能。未来,斗鱼将继续挖掘游戏产业链上下游的商业机会,推动公司长期可持续发展。 与此同时,公司创新业务、广告及其他收入继续展现收入韧性,收入同比增长21.2%至3.77亿元。其 中,语音业务收入2.76亿元,季度平均月度活跃用户为36.86万,月平均付费用户为7.17万。斗鱼重点优 化了创新业务的资源配置效率,在维护社区生态的同时提高了产品盈利能力,有效推动增长引擎持续发 力,实现了本季度盈利企稳的预期目标。 在用户体验上,斗鱼通过AI赋能升级产品端功能,全新上线直播AI弹幕助手,深度学习斗鱼弹幕社区 特有的语言风格,并对直播间画面与弹幕内容进行实时解析,智能生成情景强关联的趣味弹 ...
斗鱼发布Q3财报,净利润同比增长232.8%
Xin Lang Cai Jing· 2025-11-20 11:59
财报显示,第三季度,斗鱼延续"以游戏为核心的多元化内容生态平台"战略,着重提升平台重点游戏品 类的运营效率,深入挖掘以直播为载体的内容形式的多元商业价值,公司盈利指标成功实现阶段性突 破。该季度,斗鱼毛利润同比增长90.9%至1.16亿元,净利润同比增长232.8%至1133万元,调整后净利 润为2314万元,同比扭亏,利润端整体呈现业绩向好态势。与此同时,公司创新业务、广告及其他收入 继续展现收入韧性,收入同比增长21.2%至3.77亿元。其中,语音业务收入2.76亿元,季度平均月度活 跃用户为36.86万,月平均付费用户为7.17万。此外,与游戏厂商的合作形式也更为多样化,先后推出 KPL斗鱼主题周、斗鱼和平小店等活动。在用户体验上,则通过AI赋能升级产品端功能,全新上线直播 AI弹幕助手。 来源:滚动播报 (来源:文旅中国) 11月20日,游戏直播平台斗鱼国际控股有限公司发布2025年第三季度未经审计财务报告。财报显示,斗 鱼第三季度总收入8.99亿元,整体盈利能力持续向好,毛利润达1.16亿元,同比增长90.9%,毛利率为 12.9%,净利润为1133万元,同比提升232.8%,调整后净利润为2314 ...