Core Insights - During this year's Tmall New Year Festival, sports brands such as Hongxing Erke, Skechers, and China Jordan have integrated into Taobao Flash Sale [1][2] Company Developments - Hongxing Erke has completed the integration of over 1,000 offline stores and plans to expand to approximately 2,000 stores by the end of the year [1][2] - Skechers has integrated 282 self-operated stores across 54 cities including Shanghai, Beijing, Guangzhou, Shenzhen, and Hangzhou, with plans to continue expanding its presence in Taobao Flash Sale by 2026 [1][2] - China Jordan plans to gradually integrate over 1,000 offline stores nationwide [1][2] Product Offerings - Hongxing Erke has launched its 2026 new product "Elite" series casual shoes and "Park Run" series running shoes through Flash Sale [1][2] - Skechers has introduced the "Cheng Yi Celebrity Style" series and "Flash Walk" series hiking shoes, offering a limited-time free delivery within an 8-kilometer range [1][2] - China Jordan is providing discounts with an official 8.8% off and additional promotions, with over a thousand products starting at 50% off, also offering limited-time free delivery [1][2] Market Trends - By 2025, leading brands such as Anta, 361°, Decathlon, and Taobo have already integrated into the platform, indicating that Taobao Flash Sale is becoming a core area for sports brands to establish instant retail [1][2] - The integration of online and offline operations on Tmall is aimed at providing consumers with a new shopping experience [1][2]