Core Insights - JD.com has launched the "JD New Product Learning Center" and upgraded the "JD New Product Operation Center" to empower merchants with a combination of methodology and practical platforms [1][9] - The new "New Product Incubation Three-Step Method" aims to provide a comprehensive solution for merchants from pre-launch to market acceleration, enhancing the success rate of new products [3][6] Group 1: New Product Incubation Methodology - The "New Product Incubation Three-Step Method" consists of three phases: "Merchant Preheating," "Cold Launch," and "Accelerated Explosion" [3][6] - The first step, "Merchant Preheating," focuses on building a solid foundation before the official launch, utilizing JDIC's big data to enhance the success rate of new products and reduce trial and error costs [4][6] - The second step, "Cold Launch," aims to efficiently push new products to target audiences, leveraging integrated marketing strategies across online and offline channels to validate market potential [4][6] - The third step, "Accelerated Explosion," involves significant resource investment from JD.com, including over 200 million search promotion traffic to support new products and innovative marketing tools to enhance product visibility [6][9] Group 2: Support Platforms for Merchants - The newly launched "JD New Product Learning Center" serves as a platform for merchants to learn the core theories of the "New Product Incubation Three-Step Method" and access operational tools and case studies [7][9] - The upgraded "JD New Product Operation Center" integrates over 100 operational tasks, providing a one-stop solution for merchants to execute the entire new product incubation and growth process [9] - JD.com positions itself not only as a sales platform but also as a preferred marketing venue for brand new products, ensuring a clear growth path for potential new products [9]