Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The report emphasizes the importance of live streaming as a promotional tool in e-commerce, highlighting its effectiveness in driving sales and customer engagement. It outlines various strategies for optimizing live streaming campaigns, including pre-event marketing, real-time adjustments during the event, and post-event follow-ups to maximize ROI [80][109][154]. Summary by Sections Live Streaming Promotion Strategies - The report details a three-phase strategy for live streaming promotions: pre-event preparation, live event execution, and post-event follow-up. Each phase has specific budget allocations and goals to enhance viewer engagement and conversion rates [92][104][150]. - Pre-event strategies include creating anticipation through promotional content and setting clear GMV (Gross Merchandise Value) targets based on expected viewer numbers and conversion rates [88][141]. Budgeting and Forecasting - The report provides a formula for estimating live streaming GMV targets, which is based on expected viewer numbers, payment conversion rates, and average order values. It also outlines how to calculate advertising budgets based on these targets [88][141][142]. - Average costs for viewer acquisition are estimated to range from ¥7 to ¥12, with adjustments based on promotional events and competition [88][142]. Target Audience and Content Strategy - The report stresses the importance of defining target audiences through intelligent and advanced targeting methods. It suggests using historical data to refine audience segments and improve campaign effectiveness [65][49][60]. - Content creation is highlighted as a critical factor, with recommendations for using high-quality visuals and engaging narratives to attract viewers [54][66]. Case Studies and Examples - The report includes successful case studies demonstrating the effectiveness of live streaming in various industries, such as fashion and electronics. These examples illustrate how targeted strategies can lead to significant sales increases and brand visibility [80][109][112]. Operational Guidelines - Detailed operational guidelines are provided for executing live streaming campaigns, including the number of planned promotional posts, audience engagement tactics, and performance monitoring metrics [52][60][88]. - The report also discusses the importance of collaboration with influencers and brand ambassadors to enhance reach and credibility [117][118]. Conclusion - Overall, the report underscores the growing significance of live streaming in the e-commerce landscape, advocating for strategic planning and execution to leverage its full potential for driving sales and customer loyalty [80][109][154].