Core Insights - The 2023 China Cross-Border E-commerce White Paper highlights a key trend where independent sellers using a combination of "SEO + social media + influencers" have reduced customer acquisition costs by 18% compared to platform sellers [1] Group 1: Company Overview - Luban Cross-Border Pass, a one-stop overseas marketing service platform under BlueFocus Media, has established a comprehensive empowerment system covering "traffic acquisition - operational conversion - capability growth" [1][13] - The platform has assisted over 50,000 Chinese enterprises in overcoming growth bottlenecks in international markets [1][13] Group 2: Services Offered - The platform offers a "0 service fee + fast account opening" green channel, allowing new customers to complete account verification in as little as 3 working days, which is three times faster than the industry average [2] - Multiple payment methods are supported, including Payoneer, Alipay, WeChat, and PingPong, facilitating transactions in both USD and RMB [2] Group 3: Performance Metrics - A 3C category independent seller utilized the platform's multi-currency real-time recharge feature during the Black Friday promotion, achieving a 15% market share in their niche within the first week of launching a hot-selling product [4] - A home goods brand achieved a 65% increase in CTR and a 32% reduction in customer acquisition costs through targeted Google search ads using a "long-tail keyword + dynamic landing page" strategy [5] Group 4: Media Resource Integration - Luban Cross-Border Pass has integrated resources from major and emerging media, creating a comprehensive traffic matrix that includes social (Meta, TikTok), search (Google, Bing), video (YouTube, BIGO Ads), and niche platforms (Pinterest, Snapchat) [7] - A fast-moving consumer goods brand increased brand exposure by 400% and achieved over 100,000 sales in the first month of a new product launch through a combination strategy involving TikTok, Pinterest, and Taboola [7] Group 5: Training and Support - The platform has developed a three-dimensional training system covering "theoretical learning - practical training - community exchange," offering weekly free live courses on advanced advertising techniques [9] - A specialized "Overseas Advertising Entry Program" is available for novice sellers, providing a 7-day course to teach them the entire process from website monitoring to data optimization [10]

从今年618可以明显感受到，用户的消费观念正悄然转变，平台营销的侧重点不断调整，消费者的决策过程也在发 生变化，618的增长也变得更需要品效销一体化了。 本文摘要：作为国内头部电商营销企业与4A广告公司，灵狐科技认为，品效销一体化当下已成为营销行业必选道 路。在效果导向与全渠道协同的双重驱动下，品牌营销正从"品牌传播、效果转化、销售渠道"割裂运营，转为三 者深度融合的一体化模式。 618购物节至今已进入第17个年头，这个电商促销节点，既是观察消费趋势迭代的重要样本，也是品牌检验增长动 能的关键契机。但今年的618，行业体感明显不同于往年，当传统促销的喧嚣渐退，一场围绕消费逻辑的趋势性变 革正在悄然发生。面对这场正在发生的变革，灵狐科技CEO金羽中有着怎样的前瞻性解读？ 灵狐科技CEO金羽中表示，从今年618的市场表现可清晰观察到，品牌企业的营销需求正发生系统性转变，核心体 现为三大点： 营销重心在效果与销量。消费者决策逻辑更趋务实，对营销的转化效率提出了更高要求。 营销效率持续提升。大促期间流量竞争激烈，消费需求集中释放，品牌需深度践行数据驱动优化方案，借助AI工 具重构从创意萌芽阶段到执行优化的实时效果监测 ...

新华财经北京6月19日电（记者丁雅雯）值得买科技集团19日发布的数据显示，在国补和大促的双重推 动下，公司核心业务"什么值得买" 助力42个品牌达成超千万GMV（商品交易总额），内容发布量同比 增长17.28%。今年618大促自5月13日开启，是为期最长的一届618活动，相比以往强爆发、高峰值的特 点，电商平台在今年618整体更注重长线运营、削峰填谷，既方便消费者灵活安排购物时间，也缓解了 集中购物的压力。从消费走势来看，品质消费与兴趣消费成为重要驱动要素。 此外，此次618周期内，消费新顶流LABUBU热度持续攀升，"什么值得买"平台内泡泡玛特GMV同比增 长53.60%。张宇昂介绍，作为潮玩代表，LABUBU在平台内有相应兴趣受众群体，并保持稳定的讨论 热度。但伴随近期品牌海外爆火等新闻陆续爆发，吸引了大量普通用户关注，尤其6月10日"初代玩偶 108万拍卖"新闻爆发后，"什么值得买"平台内LABUBU热度同比增长高达231.91%，充分证明了情绪消 费的爆发力。 618大促不仅是消费者采购生活所需、兴趣所致的节点，更是品牌、平台方深化用户连接、抢占市场高 地并考验综合能力的重要竞技场。作为以服务连接供需 ...

在《618品效销增长伙伴灵狐科技：深度拆解年中大促七大动向》一文中，灵狐科技深度剖析并揭示了 今年618大促的七大核心趋势，分别是："双补"（国补X百补）聚力，拉动消费热情升温；全域流量整 合，站内外互联共振；近场电商带来新流量，人群价值精准定向； 扶新助优，返佣降扣减负，AI赋 能；平台红利扶持新品，助力创新成长；营销创新乏力，直播亟需创新破圈；营销周期再度拉长，抢先 购筑稳大促阵地。 明晰上述七大趋势后，面对618的生意机会，品牌营销该如何锚定有效发力点？618品效销增长伙伴灵狐 科技为品牌提出了四大针对性策略。 吃足618红利，抢占"双补"流量高地 当下，国补政策步入深化发展新阶段，为消费市场注入源源不断的强劲动能。2025年伊始，国家发改委 携手财政部联合发布《关于2025年加力扩围实施大规模设备更新和消费品以旧换新政策的通知》，其中 一项重要举措备受瞩目 —— 享受补贴的家电品类由原来的8类大幅扩容至12类。这一调整，不仅显著拓 宽了政策覆盖范围，更彰显出国家对消费市场扶持力度的再度升级。 政策东风之下，各大电商平台迅速响应，以差异化策略释放叠加红利。京东首次整合国家补贴与京东外 卖百亿补贴等资源， ...