Core Viewpoint - The 17th Jiangsu Province Farmers' Cooperative Product Exhibition aims to enhance the competitiveness and market influence of farmers' cooperatives by showcasing over 300 high-quality agricultural products from 139 cooperatives, promoting consumer engagement and agricultural income growth [1][5]. Group 1: Exhibition Structure - The exhibition features 15 distinct zones, including a central showcase for cooperative achievements and specialized areas for different cities, ensuring comprehensive representation of provincial characteristics and cross-regional collaboration [2]. - All exhibited products undergo strict quality screening, with regulations in place to ensure safe and reliable sales, including mandatory testing reports for food items [2]. Group 2: Interactive Experience - The exhibition introduces immersive activities, transforming the experience from mere shopping to engaging interactions, such as product tastings and live demonstrations [3]. - A "live streaming sales" initiative invites local influencers to promote products online, allowing remote consumers to participate and purchase directly [3]. Group 3: Sales Facilitation - A "green quality agricultural products into thousands of homes" event is organized to connect cooperatives with major buyers, facilitating long-term partnerships and expanding sales channels for quality products [4]. - The exhibition enhances consumer convenience with digital payment options and on-site delivery services for larger purchases [4]. Group 4: Regional Collaboration - A special zone for cooperative regions from Qinghai, Shaanxi, Liaoning, Xinjiang, and Tibet showcases their unique products, fostering connections and supporting local economies through increased sales opportunities [5]. - The exhibition serves as a vital platform for promoting agricultural modernization and strengthening urban-rural connections in Jiangsu [5].