Core Viewpoint - The fresh produce cross-border trade is emerging as a new growth point for regional economic cooperation, driven by the RCEP benefits and ASEAN consumer upgrades, with a focus on quality and local operations [1] Group 1: Market Insights - The middle-class population in ASEAN countries is expanding, leading to a growing demand for high-quality and diverse fresh produce, with a market growth rate exceeding 20% for fruits, seafood, and specialty agricultural products [1] - Singaporean consumers prioritize fresh produce quality and traceability, while markets in Indonesia and Malaysia favor tropical fruits and specialty livestock products, emphasizing cost-effectiveness [3] Group 2: Operational Strategies - A comprehensive service system has been established to address challenges in fresh produce cross-border trade, including a cold chain network that minimizes transportation loss to below 5% and enhances customs clearance efficiency by over 40% [3][4] - The company has created a one-stop service platform for fresh produce businesses, linking over 50 companies in China and Singapore, and providing financial support to alleviate cash flow pressures for small and medium-sized enterprises [4][5] Group 3: Trade Achievements - Chinese fresh produce, such as cherries from Shandong and apples from Shaanxi, has successfully entered the Singapore market, achieving annual sales exceeding one million pounds [4] - The trade network has expanded to cover seven ASEAN countries, with a steady increase in annual cross-border trade volume, establishing itself as a vital link in regional fresh produce trade [5] Group 4: Broader Impact - The initiatives not only facilitate the entry of Chinese fresh produce into ASEAN households but also promote the standardization and scaling of the regional fresh produce industry, serving as a model for deepening economic cooperation under the RCEP framework [7]

近年来，陕西持续推进果业提质增效，通过品种改良、标准化种植和品牌建设，不断提升果品市场 竞争力。 "每年有超过3万吨的陕西特色农产品通过深圳海吉星国际农产品物流园进入粤港澳大湾区市场。本 次宣传推介会搭建了陕粤果品产销对接的新桥梁。"12月3日，深圳市海吉星国际农产品物流管理有限公 司副总经理耿鹏说。 耿鹏提到的宣传推介会是11月30日在深圳海吉星国际农产品物流园举行的一场陕西果品宣传推介 会。陕西38家果品营销企业代表和50余位华南地区采购商经销商齐聚一堂，共话合作、共谋发展。当 天，两地企业代表共签订苹果、猕猴桃、柿饼等系列购销协议总量5800吨、价值6790万元。 粤港澳大湾区是陕西果品的传统主销区。陕西果品在华东、华南主销市场占比达45%，不仅拥有忠 实消费群体，还有稳定的复购需求。这次的宣传推介活动将助力陕西优质果品进一步深耕华南市场。 深圳市众旺达果品有限公司总经理潘勇销售陕西苹果已有20多年。"这两年，我发现以'瑞香红'为 代表的陕西新品种苹果很受欢迎。目前，我每周在深圳海吉星国际农产品物流园发售15吨至20吨该品种 苹果。"潘勇说。 今年以来，陕西先后组织本省果业企业赴上海、北京、长沙、南宁、 ...

开幕式上多项重点合作签约，标志着这一"广交会"级的国家级平台正高效打通优质农产品产销对接、品 牌升级与国际拓展的核心通道。展会的举办，是落实"粤享暖冬乐游广东"消费季活动的举措之一，为冬 日消费市场注入澎湃活力。 本届大湾区农交会由中国乡村发展协会、南方报业传媒集团（南方农村报社）、厦门市凤凰创意会展集 团有限公司联合主办。展会总展览面积超20000平方米，精心规划消费帮扶、乡村振兴/富民产业、绿色 有机地标、原产地农产品品牌四大特色展区，以精准的B2B模式对接产业链中高端需求，致力于构建 从"原产地直供"到"湾区消费升级"的深度价值链路。 12月12日，全国首个聚焦农业B2B的专业展会——2025大湾区农产品交易会暨土特产精品博览会（下 称"大湾区农交会"）在广州广交会展馆盛大启幕。本届展会以"推动农品融湾出海助力乡村全面振兴"为 主题，创新依托"媒体+"链接与赋能优势，成功吸引超600家参展商、千余家重点采购商及过万名专业观 众参与。 "融湾出海"架设共赢金桥 粤港澳大湾区拥有的庞大消费市场与全球贸易枢纽优势，为农产品实现品牌化、国际化跨越提供了顶级 舞台。 中国农产品市场协会会长、原农业部党组成员张玉香 ...

Core Viewpoint - The 17th Jiangsu Province Farmers' Cooperative Product Exhibition aims to enhance the competitiveness and market influence of farmers' cooperatives by showcasing over 300 high-quality agricultural products from 139 cooperatives, promoting consumer engagement and agricultural income growth [1][5]. Group 1: Exhibition Structure - The exhibition features 15 distinct zones, including a central showcase for cooperative achievements and specialized areas for different cities, ensuring comprehensive representation of provincial characteristics and cross-regional collaboration [2]. - All exhibited products undergo strict quality screening, with regulations in place to ensure safe and reliable sales, including mandatory testing reports for food items [2]. Group 2: Interactive Experience - The exhibition introduces immersive activities, transforming the experience from mere shopping to engaging interactions, such as product tastings and live demonstrations [3]. - A "live streaming sales" initiative invites local influencers to promote products online, allowing remote consumers to participate and purchase directly [3]. Group 3: Sales Facilitation - A "green quality agricultural products into thousands of homes" event is organized to connect cooperatives with major buyers, facilitating long-term partnerships and expanding sales channels for quality products [4]. - The exhibition enhances consumer convenience with digital payment options and on-site delivery services for larger purchases [4]. Group 4: Regional Collaboration - A special zone for cooperative regions from Qinghai, Shaanxi, Liaoning, Xinjiang, and Tibet showcases their unique products, fostering connections and supporting local economies through increased sales opportunities [5]. - The exhibition serves as a vital platform for promoting agricultural modernization and strengthening urban-rural connections in Jiangsu [5].

Core Insights - The China-Central Asia Summit held in Xi'an has significantly enhanced economic cooperation between Xi'an and Central Asian countries, leading to increased operations of the China-Europe Railway Express (Xi'an) [2][3] - The establishment of logistics hubs and the development of new business models such as cross-border e-commerce are driving trade growth and creating new economic momentum [2][4] Group 1: Trade and Logistics Development - A China-Europe Railway Express train loaded with goods departed from Xi'an International Port Station, marking a regular occurrence in trade with Central Asia [3] - Xi'an Yijiu Grain and Oil Industrial Group has established multiple processing plants in Kazakhstan, increasing the volume of goods transported back to China via the railway [3] - The Kazakhstan Xi'an Port has improved the collection and distribution capabilities of goods between China and Kazakhstan, facilitating international trade [5] Group 2: E-commerce and Digital Trade - The establishment of the "Xi'an-Central Asia Silk Road E-commerce Alliance" aims to enhance e-commerce cooperation and cross-border trade [6] - The China (Xi'an) Cross-border E-commerce Comprehensive Pilot Zone has introduced services such as "one-stop" customs clearance and convenient currency exchange, benefiting local e-commerce businesses [6] - The integration of the China-Europe Railway Express with cross-border e-commerce has led to the establishment of overseas warehouses in Central Asia, achieving delivery within seven days to key cities [6]