Core Viewpoint - The automotive industry is increasingly adopting a "hardware embedded + software subscription" business model, where consumers must pay extra to unlock certain features of their vehicles after purchase, leading to dissatisfaction among buyers [1][2]. Group 1: Business Model - The "hardware embedded + software subscription" model allows car manufacturers to create additional revenue streams through after-sales services [1]. - Consumers may feel that they are not fully owning their vehicles, as they must pay extra to access features that are already installed [1]. Group 2: Consumer Rights and Transparency - It is essential for car manufacturers and dealers to clearly communicate which features are permanently free and which require additional payment before the sale [2]. - Misleading marketing practices, such as presenting features as free when they are not, can damage consumer trust and lead to dissatisfaction [3]. Group 3: Consumer Sentiment - Consumers expect to fully utilize the features of their purchased vehicles without additional costs, and feeling like they are merely "long-term renters" can lead to negative perceptions of the brand [3]. - Providing high-quality services and transparent information is crucial for fostering consumer loyalty and willingness to pay for additional features [3].