Core Viewpoint - The trend of "travel nursing" is gaining popularity among the elderly in China, reflecting a shift in their lifestyle preferences towards a more engaging and quality life rather than merely "spending their later years" [1][3]. Group 1: Market Trends - The number of healthy elderly individuals in China is expected to exceed 100 million by the end of the 14th Five-Year Plan, making them a significant consumer group in the tourism market [2]. - The travel nursing market is projected to transition from a niche to a mainstream market, entering a rapid development phase due to the increasing elderly population and their evolving needs [2][3]. - By 2035, the market size of China's travel nursing industry could reach 5 trillion yuan, indicating a clear direction towards high growth [3]. Group 2: Policy Support - The Chinese government has issued policies to support the development of the silver economy and travel nursing, including the cultivation of travel nursing destinations and promotional activities [2]. - Local governments are actively promoting the travel nursing industry, with various regions developing new business models such as health and wellness communities [2][3]. Group 3: Insurance Industry Involvement - Several insurance companies, including China Pacific Insurance and Taikang Insurance, have launched travel nursing product lines, often combining insurance products with travel nursing services [4]. - Large and medium-sized insurance companies are leveraging their existing retirement communities to facilitate travel nursing, while smaller companies are utilizing external resources to provide related services [4][5]. Group 4: Advantages and Challenges - Insurance institutions possess a large customer base, strong financial capabilities, and rich risk management experience, making them well-suited for the travel nursing sector [5]. - However, challenges exist, such as the need for standardized services and policy coordination across regions, which may affect operational efficiency [6]. Group 5: Recommendations for Small and Medium-sized Insurers - Small and medium-sized insurers are advised to adopt a cautious and flexible approach, starting with light asset collaborations and focusing on niche markets [7]. - Emphasizing customer experience and building a strong reputation are crucial for success in the travel nursing sector [7].