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【央广时评】文旅融合增活力 旅游经济助燃消费热
Yang Guang Wang· 2025-05-20 06:43
Group 1 - The core theme of this year's "China Tourism Day" is "Beautiful Mountains and Rivers, Wonderful Journey," with various cultural and tourism activities launched across the country to enhance visitor experiences [1] - The integration of cultural and tourism resources is crucial for transforming them into perceivable, experiential, and consumable cultural products, as seen in innovative projects like the immersive experiences at cultural heritage sites [3] - The diverse innovations in cultural tourism scenes are key drivers for activating consumer potential, with examples including the combination of RV camping and martial arts culture, and interactive environmental experiences that encourage secondary consumption [3][5] Group 2 - The tourism economy in China is showing new vitality, with a nearly 20% year-on-year increase in county tourism orders during the "May Day" holiday and over 40% growth in rural tourism [5] - The upcoming Dragon Boat Festival is expected to see a 23% year-on-year increase in domestic surrounding travel bookings, indicating a steady growth trend in the market [5] - The new landscape of tourism economic development, driven by government guidance, market leadership, and societal participation, is providing strong momentum for the sustained prosperity of the tourism economy [5]