Core Insights - A new trend of "traveling to register" for marriage is emerging, driven by the national policy of "unified marriage registration" which allows couples to register in scenic areas rather than local government offices [1][10] - The integration of marriage registration services with tourism is seen as a way to boost cultural tourism consumption and create a "sweet economy" [1][9] Group 1: Marriage Registration Trends - The marriage registration center at Sayram Lake in Xinjiang has registered 7,108 couples this year, with 70% being tourists from outside the region [2] - The scenic area offers lifelong free admission to couples who register there, enhancing its appeal as a romantic destination [1][2] Group 2: Cultural Integration in Registration Services - In Luoyang, the marriage registration service is being upgraded to incorporate traditional cultural elements, allowing couples to wear historical costumes during the ceremony [4] - The outdoor registration base at the Shangyang Palace cultural park has already received 20 reservations for the upcoming Qixi Festival [4] Group 3: Innovative Registration Locations - Nanchang has established a unique marriage registration center within a non-material cultural heritage museum, offering themed services like "tent weddings" and special travel routes [6][7] - The center has seen over 50 couples making reservations for marriage registration as the Qixi Festival approaches [6] Group 4: Market Potential and Economic Impact - The "sweet economy" in Qingdao is expanding from traditional wedding services to a comprehensive model that includes culture, tourism, and industry [9] - The market potential for destination weddings is projected to increase significantly, with estimates suggesting a growth of over 20 times compared to traditional wedding services [9][10] Group 5: Consumer Behavior and Experience - Young couples are increasingly willing to travel for marriage registration, reflecting a shift towards valuing experiences and ceremonies [10] - The trend of scenic marriage registration not only benefits the tourism sector but also stimulates spending in related industries such as hospitality and dining [10]