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一周新消费NO.349|巧乐兹×哈利波特上新脆筒冰淇淋;PUMA官宣张凌赫成为大中华区品牌代言人
新消费智库· 2026-03-08 13:03
New Product Launches - Starbucks has introduced new ready-to-drink Coconut Latte and Matcha Latte, utilizing high-altitude Arabica coffee beans from Brazil and Colombia, combined with imported coconut water for a refreshing taste [6] - Nongfu Spring's parent company has launched a new herbal drink, "Lily and Ophiopogon Decoction," made with natural ingredients and featuring zero sugar, calories, and preservatives [6] - Heytea has released a new "No Sugar Clear Matcha Tea" series, including Jasmine and Gyokuro flavors, using high-quality matcha from Guizhou [6] - DQ has launched a special ice cream series for International Women's Day, featuring themed cakes [32] Industry Events - LV Diamonds has launched four new jewelry pieces inspired by its iconic Monogram design, utilizing a unique star-cutting technique [15] - Chow Tai Fook has appointed former Hermès executive David Tse as its global creative director [15] - OpenAI has adjusted its commercial strategy, discontinuing direct shopping features within ChatGPT [15] - Kirin is planning a brand overhaul for its "Healthya" product line, with a new green tea product set to launch [19] Investment and Financing Trends - "Nian Ta" has completed a Pre-A+ round financing of over $10 million, aimed at global talent recruitment and product line expansion [22] - Dazhong Capital has acquired Blue Bottle Coffee's global stores for under $400 million [24] - Xiaomi's co-founder Lin Bin has purchased a 1% stake in the Miami Dolphins, valuing the deal at $12.5 billion [24] - "Guangfan Technology" has completed a seed round financing of nearly 300 million yuan for AI wearable hardware development [28] Food and Beverage Developments - Pepsi has launched a new energy drink named "Sting," targeting the growing energy beverage market in China [30] - Meiji has introduced a new ice cream series with flavors like pistachio and hazelnut [32] - Nestlé has invested 2.5 billion Brazilian reais in a new pet food factory in Brazil, significantly increasing production capacity [36] Beauty and Fashion Updates - Eataly is reportedly set to open its first store in China, located in Shanghai [38] - Alibaba has opened its first offline toy store, "Lucky Loop," in Beijing [40] - Adidas has announced Wang Hedi as its new brand ambassador, aiming to strengthen its presence among younger consumers [44] - PUMA has appointed actor Zhang Linghe as its brand ambassador for Greater China [44]