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中国烘焙工厂系列⑮ · 庆裕食品 | 新鲜短保+多元冻品,助力品牌打造爆品矩阵!
东京烘焙职业人· 2025-10-25 08:32
Core Viewpoint - The article emphasizes the importance of transparency in the Chinese baking market and highlights the innovative solutions provided by Zhejiang Qingyu Food Co., Ltd. to address supply chain challenges in a competitive environment [3][5]. Group 1: Company Overview - Zhejiang Qingyu Food Co., Ltd. was established in 2009 and relocated to Jiaxing, Zhejiang in 2017, covering an area of 43 acres with a total investment of 200 million yuan [7]. - The company has advanced production equipment and a comprehensive management system, ensuring product quality through scientific processing techniques [9][41]. Group 2: Production Capabilities - The company has built a modern enterprise system integrating production, supply, and sales, with a full-process production system from raw material processing to packaging [9][41]. - As of August 2023, the company has six fully automated production lines, with a daily output capacity of approximately 65,000 finished units, consuming over 10 tons of flour daily [28][30]. Group 3: Product Lines - Qingyu Food's product lines include fresh products, medium-long shelf life products, and frozen products, catering to diverse consumer preferences [12][16]. - The fresh product line features items like Hokkaido toast and traditional milk bread, while the medium-long shelf life line includes croissants and various bread types [13][14]. Group 4: Market Position and Strategy - The company has gained recognition from major e-commerce platforms such as Hema, Dingdong, and Meituan, positioning itself as a key supplier in the retail sector [3]. - Qingyu Food's "one-stop" solution is aimed at brands seeking product differentiation, stable supply chains, and rapid market response [3][41]. Group 5: Distribution and Quality Control - The company has established distribution centers in Shanghai, Shandong, and Zhejiang, achieving nationwide coverage with a complete cold chain delivery system [38][39]. - A professional quality control team ensures that every batch of products meets safety and quality standards, supported by advanced testing equipment [41].