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AIGLE艾高携手飞蚂蚁启动旧衣回收计划
Cai Jing Wang· 2025-12-02 02:33
Core Insights - AIGLE has launched a clothing recycling initiative in collaboration with the domestic environmental recycling platform "Fei Mayi" to promote public participation in old clothing recycling [1] - The initiative aims to process collected clothing through professional methods to reduce waste and support ecological protection [1] - AIGLE has set a target to collect over 5000 kg of old clothing to support the establishment of a new public welfare forest in a desert area, contributing to ecological restoration [1] Company Initiatives - Participants can drop off old clothing and shoes at designated AIGLE stores, where they will be placed in recycling bins for professional processing by Fei Mayi [1] - AIGLE's sustainable development philosophy, "AIGLE for Tomorrow," emphasizes increasing the use of recyclable materials in its products, aiming for 60% recyclable material application in the autumn/winter 2025 collection [1] - The brand has a long-term partnership with the Taohuayuan Ecological Protection Foundation and is furthering its collaboration with Fei Mayi to promote a circular economy and green consumption [1]