Group 1 - The core idea of the article highlights the rising popularity of creative New Year products that blend anime elements with traditional customs, particularly among young consumers in China [1][5] - In Guangxi's Guilin, various grocery stores have showcased New Year products featuring collaborations with popular IPs like Sanrio and Wangwang, indicating a strong market demand for these items [3][4] - Young consumers are actively purchasing these IP-themed products, such as mini couplets and accessories, reflecting a shift from traditional purchasing habits to a more personalized and expressive approach to celebrating the New Year [3][4] Group 2 - The sales data from Tmall shows that by the morning of the Lunar New Year's Eve, a single store had sold over 40,000 units of IP-themed New Year products, demonstrating significant consumer interest [4] - Experts suggest that the trend of IP collaboration in traditional customs is not just a fleeting fad but represents a long-term shift towards a younger interpretation of cultural heritage [4] - The transformation from traditional couplets to IP-themed versions signifies young people's commitment to maintaining cultural rituals while infusing them with contemporary relevance and personal expression [5]