此次亮相伦敦，西湖文创公司精心甄选了一系列多元文创产品，涵盖承载西湖山水灵气的纹样杯 垫、徽章、文件夹、巨型包、Cont.联名纹样托盘、FUFUSOUL联名纹样香氛玩偶等纹样系列文创。国 画大师戴敦邦的水浒红楼系列文创尽显古典侠义之风，工笔画家程澄的《风华六骏图》以细腻笔触诠释 骏马神韵，契合马年新春主题；财神冰箱贴、新春福桶、万事利联名"马上来财"文创暖意融融，把最质 朴的中国祝福送到了英国民众手中。 现场展品全方位展现了中国纹样的独特魅力和西湖文化的深厚底蕴，让每一件文创产品都成为文化 出海的美好载体。当天市集人流络绎不绝，不少英国年轻人围在巨型包和联名香氛玩偶摊位前，拿着纹 样杯垫比对光影效果，艺术学院的学生则被程澄的《风华六骏图》深深吸引，惊叹于东方艺术中线条的 表现力，还有人拿起"马上来财"的联名丝巾，饶有兴趣地探究"马"与"财"在中文里的谐音妙趣。 西湖文创的此次亮相是践行"文化+品牌"出海模式的生动实践，为促进中英民心相通、推动文明交 流互鉴发挥了积极作用。中英民众在卡姆登市集西湖文创展位前邂逅东方美学，感受纹样魅力，把来自 西湖的诗意与祝福一并带回家！ 这个春节，浓郁喜庆的"中国风"吹到了英伦 ...

"哭哭马""马彪彪"们的走红，是年轻一代通过消费行为进行自我情绪疗愈、寻求身份认同、参与文化共 创的集体行动。这种现象不仅是消费市场中的成功创新，更成为洞察年轻一代消费心理的窗口。能精准 捕捉并真诚回应年轻人深层情感需求的产品，其价值已远超产品本身。未来，文创产业乃至更广泛的消 费领域，或许将更加注重情感共鸣与用户参与，让每一件产品都成为连接人与人、人与自我的桥梁，共 同书写属于这个时代的温暖故事。 无独有偶，此前一款产自义乌的马年玩偶，因嘴巴被缝反，从原本的"笑笑马"意外变身"哭哭马"，也成 为了网络顶流。此外，近期市场上还陆续涌现出"拽马""高冷马""抽象马""干饭马"等各具性格特色的马 年文创产品，它们同样凭借鲜明的情绪表达，收获了消费者的广泛青睐。 从社会心理层面看，情绪文创的走红，源于年轻人对真实感与松弛感的强烈渴求。"哭哭马"的错版嘴巴 和"马彪彪"的潦草发型，恰恰以"不完美"的姿态为年轻人提供了可感知的真实与松弛。当流水线将商品 打磨得近乎完美，那些手工感的"缺陷"反而成了稀缺资源。年轻人将情感投射到这些产品上，让它们不 再是冰冷的摆设，而是情绪的容器与代言人。工作疲惫时，"哭哭马"的委屈表情仿 ...

转自：成都日报锦观 当你把马彪彪带回家 从美术馆的角落走向大众视野，"马彪彪"用一只"潦草小马"的力量，证明了传统文化在当代的强大生命力。 丙午马年新春，文创市场不再是传统吉祥符号的单一复刻，两款以马为原型的"非主流"产品意外引爆消费热潮。山东美术馆的"马彪彪"与浙江 义乌的错版小马玩偶，凭借不完美的真实感与强共鸣的情绪价值，打破了文创产品的同质化困局，其走红背后，是消费市场从"功能满 足"向"情绪慰藉"的深刻转型。 山东美术馆推出的"马彪彪"，复刻齐白石《如此千里》中的奔马，后蹄腾空的姿态搭配蓬松凌乱的"秀发"，被网友戏称"像极了来不及梳头的 自己"。其独特之处在于互动体验：借助吹风机可模拟奔马驰骋，亲手设计发型、搭配发饰的过程，让每个用户都能拥有专属作品。文创团队 还采用柔软亲肤的软陶材质，将平面画作中的奔马形象立体化、具象化，既保留了大师笔下奔马的灵动神韵，又通过趣味化改造打破了传统艺 术品的"高冷感"，走进普通人的生活。 浙江义乌的错版小马毛绒玩偶，因工人安装嘴部时的意外失误，形成了与众不同的萌态，不仅引发消费者的"求购潮"，厂家还顺势加开生产 线，电商平台好评如潮，"越看越可爱"的评价道出了大众的喜 ...

胡同里的京味文创小店人气旺，市民游客专门到此挑选"北京礼物"。 春节期间，融入马年元素的新品成了最抢手的香饽饽。"京韵纳福"金属冰箱贴以非遗剪纸为基底，将四 合院、牌楼、天坛等老北京标志性景致融入"福"字的一笔一画中，一匹骏马在中央奔腾；"京福雅韵"冰 箱贴上复刻了朱漆门上的狮首门环，轻轻翻开，一副对联跃然眼前，仿佛亲手推开了一扇老北京胡同的 院门。来自东北的唐先生一口气买下两款："做工精致，很喜庆，还有浓浓的北京特色，买回去当礼品 送人特别合适。" 老北京元素搪瓷缸、"北京经典公交线路站牌"冰箱贴等京味文创同样吸引游客驻足挑选。"通过交流， 游客不仅能买到喜欢的文创，还有机会了解这些文创背后的北京故事和文化，这样的忙碌很有意 义。"罗皓说。 本报记者 徐英波 文并摄 春节期间，作为体验老北京胡同文化的特色线路，杨梅竹斜街上游人如织。街上一家名为"京味拾光"的 文创小店天天人气爆棚。作为"北京礼物"门店中首个聚焦京味文化的主题店，这里融合京味元素与马年 寓意的文创产品吸引了不少游客。 昨天上午10时许，刚开门没多久，这间只有21平方米的小店内已经人头攒动。"您好，欢迎光临，我们 店主打京味文创，有马年系列上新 ...

央广网北京2月20日消息（总台记者谭瑱 凌姝）据中央广播电视总台中国之声《新闻纵横》报道，一间间小 小的店铺，连接起千家万户的新春心愿，也见证着暖意融融的平凡幸福。中国之声特别报道《新春走基层》推出 《小店故事·新春版》，今天，我们走进武汉一家能让热干面说话的文创小店。一起来看《带得走的武汉味道》。 滚烫的沸水中捞起筋道的碱水面，淋上浓香芝麻酱，撒上萝卜丁与葱花，简单一拌，香气便扑面而来。这浓 郁的味道里，藏着每个武汉人生活中的头等大事——过早。 过早，是湖北地区对吃早餐的俗称。口感浓郁的热干面、金黄焦香的三鲜豆皮、软糯的面窝……几口下肚， 一天的精气神都足了。 春节假期，武汉咸安坊内人头攒动。在一家主打"过早"的小店，负责人游媛主动推荐客人先去隔壁店过早。 原因不是别的——他们家"热干面"可以捏，但不能吃。 小店叫全员饿人，店里没有热气腾腾的餐食，热干面、面窝、豆皮、鸡冠饺……这些武汉人再熟悉不过的早 餐，都变成了圆滚滚的毛绒玩偶、创意十足的文创产品，整齐码放在货架上。捏一下热干面玩偶，地道的武汉方 言就会响起；拉开鸡冠饺玩偶的拉链，里面竟藏着一个实用的购物袋。而上市不到一个月的马年生肖盲盒，凭借 方言谐音 ...

Group 1 - The core idea of the article highlights the rising popularity of creative New Year products that blend anime elements with traditional customs, particularly among young consumers in China [1][5] - In Guangxi's Guilin, various grocery stores have showcased New Year products featuring collaborations with popular IPs like Sanrio and Wangwang, indicating a strong market demand for these items [3][4] - Young consumers are actively purchasing these IP-themed products, such as mini couplets and accessories, reflecting a shift from traditional purchasing habits to a more personalized and expressive approach to celebrating the New Year [3][4] Group 2 - The sales data from Tmall shows that by the morning of the Lunar New Year's Eve, a single store had sold over 40,000 units of IP-themed New Year products, demonstrating significant consumer interest [4] - Experts suggest that the trend of IP collaboration in traditional customs is not just a fleeting fad but represents a long-term shift towards a younger interpretation of cultural heritage [4] - The transformation from traditional couplets to IP-themed versions signifies young people's commitment to maintaining cultural rituals while infusing them with contemporary relevance and personal expression [5]

Core Insights - The popularity of the traditional pastry "Dingsheng Cake" has surged due to the influence of the TV drama "Taiping Nian," leading to increased tourist traffic in Hangzhou and significant sales growth for local businesses [5][6][8] Group 1: Impact of "Taiping Nian" - The airing of "Taiping Nian" has revitalized interest in historical sites like Qianwangci, with visitor numbers increasing by 50% year-on-year, reaching a peak of 7,100 on February 8 [8] - The drama has also driven sales of related products, such as a co-branded fish symbol that sold 11,000 units within 24 hours of its launch [6][9] - The local tourism department is actively promoting themed tours and products to capitalize on the drama's popularity, aiming to create lasting cultural memories for visitors [6][12] Group 2: Business Response - Local businesses, such as Yang's Pastry Shop, have experienced a tenfold increase in sales of Dingsheng Cake, with daily sales surpassing 400 boxes [8][10] - The marketing strategies employed by these businesses, including collaborations with cultural institutions, have prepared them to effectively handle the surge in demand [10][11] - The integration of "Taiping Nian" themes into product offerings and store displays has enhanced customer engagement and sales across various traditional food items [11][12] Group 3: Cultural and Economic Implications - The collaboration between local enterprises and the tourism department has resulted in the launch of 138 co-branded products across 18 categories, extending the cultural impact of the drama into everyday life [12] - The initiative "Follow Taiping Nian to Tour Hangzhou" aims to connect historical sites with consumer experiences, transforming them into interactive cultural touchpoints [13][14] - The overall effect of the drama on Hangzhou's cultural landscape is expected to contribute to a more profound and engaging experience for both tourists and locals during the upcoming Spring Festival [13][14]

Core Viewpoint - The upcoming Year of the Horse has led to a surge in demand for various cultural and creative products centered around the horse theme, enhancing the cultural atmosphere and emotional warmth of the upcoming Spring Festival [1] Group 1: Product Highlights - The "Ma Biao Biao" soft clay figurine, inspired by Qi Baishi's painting, has gained popularity online, showcasing a lively horse design with customizable wool hair [2] - Other popular horse-themed products include bamboo woven horse pendants, wooden carvings, and hand-painted ceramic cups, with sales of plush toys like the "Zhaoling Six Steeds" exceeding 10,000 units in a month [2][3] - The variety of horse-themed cultural products reflects a blend of traditional cultural connotations and modern fashion elements, appealing to younger consumers [4] Group 2: Market Trends - Recent data shows a 240% year-on-year increase in search volume for "Year of the Horse cultural products" on platforms like Taobao, with sales of commemorative coins and stamps reaching new highs on JD [5] - The demand for traditional and innovative products, such as horse-shaped hot water bags and U-shaped pillows, indicates a growing trend of integrating zodiac elements into everyday functional items [5] Group 3: Cultural Significance - The popularity of Year of the Horse products is driven by their positive connotations, symbolizing success and good fortune, which resonates with consumers' aspirations for the new year [6][7] - The integration of traditional zodiac culture with modern aesthetics and consumer needs has created a significant cultural and economic impact, particularly among younger demographics [7]

（来源：运城新闻网） 当威严庄重的《朝元图》神仙画像，化身为家中冰箱上一枚精巧雅致的画轴贴；当元代宫殿的恢宏匾额 与藻井，变成书桌案头可触可感的微型复刻；当古老的壁画元素，与现代生活中的包包、丝巾、手机支 架巧妙融合……走进位于芮城永乐宫景区的两家文创店，古老的壁画艺术正以轻盈而富有生命力的姿 态"活"在当下。 "我们所有产品的核心灵感，都源自永乐宫壁画，尤其是三清殿的《朝元图》。"永乐宫研究院文创空间 负责人田璐介绍。这个今年新开放的文创空间，是永乐宫推动"文物活化利用"的重要实践。在这里，厚 重历史被赋予了实用与审美的双重价值。 "这款近期热销的画轴冰箱贴，设计原型是《朝元图》中的神仙壁画。我们选用榉木做画轴，仿古特种 纸承载画面，通过高精度微喷数码工艺印刷，力求还原壁画的笔触与神韵。"背后附上软磁，这幅微缩 的"艺术品"便能轻松点缀现代家居。同样受欢迎的，还有一组牌匾与藻井冰箱贴，它们浓缩了永乐宫元 代建筑的精华。"牌匾与藻井冰箱贴采用树脂材料，产品模具均为手工艺术雕刻开发，而每一件大货成 品，也都是由画师纯手工上色绘制。最后做旧处理，它就像一个小小的文物复刻品，让消费者能把'古 建构件'带回家。"田璐 ...

Group 1 - The "Nanchang Gift" themed kiosk has officially launched at Nanchang West Station, providing travelers with a convenient stop that integrates city culture and creative experiences [1] - The kiosk is located near the B17 ticket gate within the Le Dou Jia supermarket and is divided into four main thematic areas, combining cultural display, interactive fun, and local specialties [3] - The four thematic areas include a postcard stamping area, a black cat and white cat series showcasing creative designs of Nanchang landmarks, a trendy blind box area incorporating local features, and a Ganwei food series featuring local snacks and creative products [3] Group 2 - In 2025, the "Nanchang Gift" cultural brand achieved both market and reputation success, with annual revenue reaching 41.2304 million yuan, a year-on-year increase of 13.79% [5] - The brand has received six national-level awards, enhancing its influence and recognition [5] - The future goal of the "Nanchang Gift" brand is to continue promoting the city's image and become a culturally significant stop for travelers [5]