直播预告： 月宫玉兔演变精巧造型，流淌月色化作七彩杯身。做茶器，也可做家居摆件。 轻触一探 02 故宫文创·吉祥五象茶杯套装 凤冠冰箱贴百万销量、故宫角楼咖啡店排队长龙蜿蜒、敦煌联名球鞋上线30秒即售罄；线下 门店挤满为《浪浪山小妖怪》联名周边而来的年轻人…… 从非遗焕新到IP破圈，文创经济的新引擎，正驱动传统与现代的双向奔赴。每逢教师节、中 秋节等佳节，人们以国潮文创为伴手礼，让文化认同可触、情谊可感。 8月26日18:00 ，跟随「第一财经好物推荐官」"遇见东方美学"！ 01 玉兔揽月·月光盖滤快客杯 << 向右滑动查看更多 >> 内含： 雕花玉瓷盖滤、七彩琉璃茶碗、双层琉璃茶杯、炫彩手提便携包 << 向右滑动查看更多 >> 吉祥五象，每个杯子都是有着不同的寓意—— 福顺杯： 灵感来源于故宫葫芦元素，寓意"葫芦祥瑞福顺临"。 康宁杯： 灵感来源于故宫古画上的仙桃元素，寓意"蟠桃仙果寿康宁"。 雍荣杯： 灵感来源于故宫竹子元素，寓意"竹节攀升雍荣显"。 轻触一探 03 敦煌飞花映沙·茶器7件套 ...... << 向右滑动查看更多 >> ——灵感来源—— 敦煌莫高窟第329窟-莲花飞天藻井图 敦煌莫高窟第4 ...

喜欢逛博物馆的年轻人不难发现，近年来在全国各地博物馆中，冰箱贴往往被摆在显眼位置，吸引 消费者的目光，激起消费热潮。 "国家博物馆的孝端皇后凤冠冰箱贴，上市一周年即卖出超200万个。北京古代建筑博物馆的天宫藻 井冰箱贴有不少游客清晨5点赶到博物馆外排队抢购。"浙江省文物保护利用协会秘书长陈寿田观察到， 文创产品已经成为游客的重点消费对象。 真情感古今共鸣 在"十里红妆"展厅，镇馆之宝"万工轿"赫然入目，两侧朱漆台迎亲仪仗、鎏金漆器妆奁等文物让人 仿佛置身古代的婚礼现场，鼓乐齐鸣如在耳畔。 "大家不要着急，今天我们货物储备充足，都能买得到。"时至暑假，浙江省博物馆之江馆区文创店 热闹非凡，店长忙不迭地介绍，"这款'云肩'冰箱贴是游客逛浙博的必买好物，前几天一上新，就售罄 了。"放眼望去，整个文创店密密麻麻地挤满了人，"十里红妆"主题文创区域更是被围了个里三层外三 层。 转身向后看，这个包梗彩绣花鸟虫鱼纹披肩正是"爆款"的原型。包梗彩绣花鸟虫鱼纹披肩文物并未 置放在最显眼的区域，薄玉鑫举起手中的冰箱贴，放在展柜前比对，"这件文物在展馆里也许并不那么 引人注目，但这曾经是宁绍平原婚俗中的'压箱宝贝'。"他介绍说，" ...

Core Viewpoint - The company is focusing on enhancing the cultural value of its "Yue Wang" brand through the development of diverse cultural and creative products that integrate historical elements and modern aesthetics [1] Group 1: Product Development - The company is leveraging its "Yue Wang" brand to create ancient gold products that reflect the trend of national culture from a fashion perspective [1] - Future cultural and creative products will aim to empower the Yue Wang brand and showcase new cultural values [1] Group 2: Design Philosophy - The core design philosophy involves deep exploration of historical heritage, integration of intangible cultural heritage techniques, and alignment with modern aesthetics [1] - The company plans to select representative cultural relics related to the Yue Wang brand from museums to extract core elements for design inspiration [1] Group 3: Collaborative Elements - The design will incorporate elements from significant historical scenes to launch a series of IP cultural and creative products [1]

Group 1 - The summer tourism peak has led to a surge in the cultural and creative market, with flower-themed products gaining significant attention in various scenic spots and museums [1] - In Jinan, the Daming Lake has become a major attraction with blooming lotus flowers, enhancing the cultural experience for visitors [3] - Visitors can engage in hands-on experiences such as making lotus-themed canvas bags and exploring various cultural creations like cloisonné paintings and embroidery [4][6] Group 2 - In Fuzhou, jasmine-themed cultural products and experiences have become popular among tourists, with various shops offering jasmine-related souvenirs and delicacies [8][10] - The cultural market is thriving with products that capture the essence of summer flowers, including jasmine sachets and creative food items [10][11] - In Beijing, the National Botanical Garden has introduced innovative plant-themed cultural products, appealing to visitors with items that can be eaten, played with, or used as decorations [13][16] Group 3 - In Kunming, wild mushrooms are being creatively incorporated into cultural products, showcasing the unique flavors of the region [17][19] - Various mushroom-themed items, including resin clay miniatures and plush accessories, are gaining popularity among tourists [22][24] - The introduction of bamboo-themed food and drink products is also attracting visitors, highlighting the versatility of bamboo in cultural creativity [20]

Core Insights - The recent "Olympic Games Exhibition" has achieved total sales exceeding 10 million yuan in cultural and creative products since its opening [1] Group 1 - The exhibition is currently ongoing and has garnered significant attention [1] - The total sales figure of over 10 million yuan indicates strong consumer interest and engagement with the exhibition [1]

Core Insights - The surge in sales of cultural and creative products, exemplified by the National Museum's "Phoenix Crown" refrigerator magnet, reflects the robust vitality and widespread influence of traditional Chinese culture in contemporary consumerism [1][2] - The success of cultural products is attributed to their artistic design, craftsmanship, and the emotional resonance they create with consumers, leading to strong purchase intentions and brand loyalty [2][3] Industry Trends - The cultural and creative industry in China is experiencing rapid growth, with diverse monetization models emerging, including IP licensing, direct product sales, immersive experience consumption, and digital derivatives [3][4] - The market for cultural and creative products is projected to exceed 3 trillion yuan in added value by 2024, with expectations to surpass 5 trillion yuan by 2025, indicating a compound annual growth rate of over 15% [3] Challenges and Opportunities - Despite the growth, the industry faces challenges such as product homogenization, insufficient intellectual property protection, and a shortage of high-end creative talent [4] - To foster high-quality development, there is a need for improved industry planning, financial support, talent cultivation, and stronger IP protection measures [4]

Group 1: Cultural and Creative Products - The "He Yang He Tian" IP, inspired by local "Zhuangyuan culture" and the peach industry, has successfully launched various cultural products, including peach-themed accessories, contributing to local tourism and economic development [1] - Suzhou's agricultural products, such as the "Liubao IP" and "Suzhou loquat blind boxes," are being developed to give a unique personality to local specialties, showcasing a variety of creative designs [2] - The collaboration between designers and local agricultural entities aims to expand the range of cultural products, enhancing the economic potential of Suzhou's rural areas [2] Group 2: Talent and Innovation - The establishment of a cooperative by a returnee, focusing on wearable Suzhou embroidery products, highlights the integration of traditional craftsmanship with modern fashion, attracting a diverse customer base [3] - The products combine cultural depth with contemporary design, making traditional embroidery accessible and appealing to a broader audience [3] Group 3: Brand Development and Market Expansion - The local brand "Ke Mi Ku" has successfully created ice cream flavors using Suzhou's high-quality rice and tea, appealing to health-conscious consumers and expanding its market reach through e-commerce [4] - The integration of agricultural products into innovative culinary offerings demonstrates the potential for creative empowerment to enhance the value chain of local agriculture [4] Group 4: Systematic Development and Collaboration - Suzhou is actively forming alliances, such as the "Rural Designer Alliance" and "Cultural Creative Alliance," to systematically explore and activate local cultural resources for economic growth [5] - The government plans to enhance collaboration with creative teams and optimize incentive mechanisms to attract young designers, aiming to create more successful cultural products [5]

Group 1 - The "Beijing Gift" Global Cultural and Creative Competition was officially launched on July 2, 2025, featuring two main tracks: physical products and design, with a new "International Gift" category aimed at global participants [1] - The competition will run from now until August 31, focusing on six categories: Ancient Capital Imprint, Red Cultural Creation, Sci-tech Integration, Fashion Trends, Scene Innovation, and International Gifts [1] - Winning entries will not only become official "Beijing Gifts" but also have the opportunity to apply for a maximum of 1 million yuan in new consumption reward funds [1] Group 2 - At the launch event, 12 enterprises introduced 12 new summer products under the "Beijing Gift" initiative, showcasing creative transformations of cultural artifacts into consumer goods [2] - Notable products include refrigerator magnets inspired by Ming Dynasty crowns, jewelry reflecting Peking opera, and scented pen sets based on classic literature, highlighting the blend of culture and modern design [2] - The "Beijing Gift" Friendship Hotel store will soon open, featuring nearly a thousand products related to technology, local culture, and Olympic themes, expanding the brand's retail presence to 25 stores [3]

Group 1 - The digital wave has created a fertile ground for the cultivation of cultural and creative talents, leading to the emergence and development of "digital cultural innovators" [4] - Digital technology has revitalized the innovation and development of cultural and creative products, enhancing production efficiency and quality while significantly reducing costs [2] - Consumer behavior and demand for cultural and creative products have changed significantly, with a growing preference for personalized products and unique experiences [3] Group 2 - A cross-disciplinary education system is essential for cultivating talents that meet the demands of the digital age, integrating resources from various fields such as art design, cultural studies, communication, and computer science [5] - Strengthening practical teaching through innovative school-enterprise cooperation models can enhance students' practical skills and industry knowledge [6][7] - Optimizing the teaching staff by introducing and training composite teachers with interdisciplinary knowledge and practical experience is crucial for improving the quality of education [6][8] Group 3 - The core driving force for cultivating cultural and creative talents in the digital age is the intrinsic cultural value, emphasizing the integration of digital technology with cultural heritage [8] - The construction of a cultural and creative talent education ecosystem has shown significant results in talent cultivation, product innovation, and the integration of cultural heritage with industry development [9]

Core Insights - The "2025 Thailand Appointment: China (Sichuan) Boutique Shopping Festival" commenced in Bangkok, showcasing over 3,500 selected products from 35 Chengdu enterprises, achieving unexpected cooperation results through a three-dimensional model of "product exhibition + cultural exchange + business matching" [1][4] Group 1: Event Overview - The event features a strong representation of Sichuan products, including notable brands in liquor and tea, such as Dali Qingmei Wine, Shede, and Emei Mountain Organic Tea, highlighting the appeal of Sichuan's "mountain and water dual charm" [3] - The event attracted significant media attention, with 27 mainstream media outlets in Thailand covering it extensively, particularly the "Tianfu Reception Hall" showcasing cultural and creative products [3] Group 2: Business Engagement - A business exchange meeting attracted nearly 100 Thai buyers, including representatives from over 30 well-known companies, facilitating a vibrant B2B negotiation atmosphere [4] - The Chengdu delegation secured nearly 20 million RMB in intended purchases on the opening day, exceeding expectations, with specific orders including 2 million RMB for spicy konjac food products [4] Group 3: Market Exploration - Prior to the festival, the Chengdu business group conducted site visits to major Thai beverage companies and retail chains, paving the way for Sichuan products to enter the Thai market [5]