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商务发布|外贸优品汇“首店”落户环联夜市
Qi Lu Wan Bao· 2025-10-09 08:50
"没想到在夜市能买到出口级别的好东西,这款餐具设计很精致,价格还实惠。"来自威海的游客李女士手持银凤牌陶瓷餐具说道。据运营方介绍,试运行首 日便吸引超1万人次进店咨询,多款特色商品销量突破千件。为放大品牌效应,每晚19时开启的"生活帮青春音乐会"更成为人气焦点,音符与烟火气交融 间,带动外贸优品汇客流持续攀升。国庆前三天,环联夜市日均客流量将突破10万人次,外贸优品汇预计贡献近两成的消费增量。 环联夜市运营经理表示,此次引入外贸优品汇,是对"购物+休闲"融合模式的升级探索,更是提升夜经济活力、扩大消费的新实践。环联夜市将以集合店为 起点,持续优化外贸商品供给,满足市民游客品质消费需求。 国庆期间,济南环联1904商业街区人头攒动,全新亮相的外贸优品汇首店正式启动试运行,将上百款优质外贸商品带入夜间消费场景,为外贸优品拓内销搭 建全新平台。 外贸优品汇精准聚焦外贸企业开拓国内市场的现实需求,汇集咔得乐、鲁班、银凤等知名品牌的优质商品,涵盖家居用品、轻工制品、文创产品等多个品 类,所有商品均按照出口标准生产,兼具品质保障与价格优势,填补了夜市高端外贸优品供给的空白。外贸优品与"夜市天花板"环联夜市的邂逅,实现了高 ...
掌心里的“大花篮”!“祝福祖国”大花篮冰箱贴走红
Bei Jing Ri Bao Ke Hu Duan· 2025-10-03 09:19
Group 1 - The article highlights the "Blessing the Motherland" giant flower basket as a prominent attraction in Tiananmen Square during the National Day celebrations in 2025, capturing the attention of citizens and tourists alike [1] - Beijing Yuanlong Yatu Cultural Communication Co., Ltd. launched a series of refrigerator magnets themed "Blessing the Motherland," allowing visitors to take home a piece of the festive atmosphere [3] - The refrigerator magnets are designed to be a tangible keepsake of the National Day celebrations, featuring intricate craftsmanship and meaningful symbolism [6][14] Group 2 - The design of the refrigerator magnets incorporates traditional Chinese craftsmanship, with elements such as alloy casting and intricate floral patterns, symbolizing peace, hope, and unity [14][15] - The "Blessing the Motherland" refrigerator magnets are available for purchase at various retail locations, including physical stores and online platforms like Douyin and Xiaohongshu [15]
2025“顺意好礼”入选产品正式发布
Huan Qiu Wang· 2025-09-30 02:41
随后,"顺意好礼"评审专家代表就"顺意好礼"品牌化、市场化发展路径分享见解、提出建议。 来源:环球网文旅频道 【环球网文旅报道】9月28日上午,由北京市顺义区文化和旅游局、北京市药品监督管理局第五分局共 同举办的2025"顺意好礼"产品发布·"北京礼物"系列化妆品入驻首都机场现场宣传活动联动仪式,在首 都机场T2航站楼"中国传统文化体验中心"隆重举行。北京市文化和旅游局、顺义区相关委办局、区属国 企、行业协会,以及40余家入选顺义区"顺意好礼"的企业代表和入选"北京礼物"的化妆品企业代表共同 出席,见证"顺意好礼"品牌升级与美妆产业融合发展的重要时刻。 活动现场气氛热烈,北京市文化和旅游局、北京市药监局第五分局相关领导分别致辞,对活动意义予以 高度肯定。致辞中强调,推动"顺意好礼"品牌升级与"北京礼物"化妆品入驻国门枢纽,是落实首都文化 产业发展战略、激活文旅消费潜力的重要举措,将为北京特色产业高质量发展注入新动能。 "顺意好礼"入选产品发布环节将现场氛围推向高潮。顺义区旅游协会正式揭晓2025年度"顺意好礼"入选 产品及单项奖名单,并为相关企业颁发证书。据悉,本次征集活动自启动以来反响热烈,共收到750件 ...
逛展乐趣多 观众意犹未尽
Guang Xi Ri Bao· 2025-09-21 02:34
Group 1 - The 22nd East Expo has a total exhibition area of 160,000 square meters, featuring over 3,200 enterprises from 60 countries, with a strong focus on ASEAN countries [5][6] - Popular products include Malaysian durian ice cream, which won a gold award last year and continues to attract significant attention this year [5][6] - Local Guangxi agricultural products are also performing well, with nearly 200 agricultural enterprises and over 1,000 products showcased, highlighting innovative packaging and flavors [6][8] Group 2 - The event has introduced new exhibitors, such as Philippine textiles and Malaysian probiotics, enhancing the diversity of offerings [6] - The public open day has been extended to two days since last year, improving visitor experience and satisfaction [8] - Interactive activities and creative merchandise, such as fridge magnets and canvas bags, have added a fun element to the exhibition, enhancing visitor engagement [7]
“京禧礼”闪耀双展 文创魅力引关注
Zhong Guo Min Hang Wang· 2025-09-19 05:48
《中国民航报》、中国民航网 记者张丰蘩 通讯员贾辰龙 报道:近日,首都机场商贸公司自有品牌"京 禧礼"惊艳亮相2025年中国国际服务贸易交易会与广州2025年国际机场博览会,以"首都文化+机场特 色"为内核的文创产品矩阵,为参观者呈现了一场兼具地域底蕴与创新设计的文化盛宴,成为双展现场 备受瞩目的"文化名片"。 此次展会上,"京禧礼"品牌携九大类、百余种精心打造的首都机场文创产品精彩亮相。这些展品设计独 具匠心,巧妙将机场元素与首都文化深度融合,既有以首都机场服务品牌IP形象"都都"为原型打造的萌 趣玩偶、金属胸针、艺术书签等,也不乏融合北京著名文旅地标元素的各类商品。无论是复刻机场标志 性建筑轮廓的冰箱贴,还是实用美观的托特包,既承载着首都文化的历史厚重感,又彰显了大型国际枢 纽机场的现代服务理念,为参观者提供了"把北京故事带回家"的独特载体。 展会现场,"京禧礼"展位凭借鲜明的主题设计与丰富的产品体系吸引了众多目光。上级领导也亲临展位 参观指导,对"京禧礼"系列文创产品给予高度评价,认可其在传承、弘扬地域文化领域所做出的积极贡 献。与此同时,参展游客们也对这些文创产品表现出了浓厚兴趣,纷纷驻足欣赏、咨询, ...
文创“杭儿风”吹到了巴黎
Hang Zhou Ri Bao· 2025-09-18 03:37
Core Insights - The "New Hangzhou Line" cultural and creative exhibition successfully showcased Hangzhou's craftsmanship and Eastern aesthetics at the 2025 M&O Paris Design Exhibition, attracting significant international attention and generating over 100 intention orders [5][6][7] - JNBYHOME, a lifestyle brand under Jiangnan Buyi, made its debut at the exhibition, receiving high recognition from international buyers for its blend of Chinese and international design elements [5][6] - The exhibition not only highlighted the innovative craftsmanship and business models of Hangzhou's cultural enterprises but also aimed to deepen cultural exchanges and resource integration between China and France [7] Company Highlights - JNBYHOME presented a comprehensive range of products, including home textiles and kitchenware, emphasizing a philosophy of authenticity and freedom in urban living [5][6] - The toy brand Wentonzi, known for its collaboration with "Wang Wang Mountain Little Monster," introduced a series of works reflecting Chinese spatial aesthetics, appealing to the French market [6] - The Hangzhou (France) Cultural and Creative Industry Exchange Center, established in July last year, plays a crucial role in promoting Hangzhou's cultural products and facilitating Sino-French cultural cooperation [6][7] Industry Trends - The M&O Paris Design Exhibition serves as a significant platform for global brand designers and artisans, marking trends in home living, interior design, and lifestyle arts [5] - The participation of Hangzhou's cultural enterprises at such prestigious international exhibitions indicates a growing trend of cultural export and international collaboration in the creative industry [7]
文创产品应在创意与文化间寻找平衡
Xiao Fei Ri Bao Wang· 2025-09-18 03:16
此次,蝠桃瓶冰箱贴的争议,正是一个文化解读浅表化的典型案例,其设计团队或许希望通过发光效果 凸显粉彩瓷器的瑰丽,但未充分考虑到文物特殊的历史经历可能引发的情感联想。因此,文化元素的提 取,需要建立在对历史语境的深刻理解之上,否则创意可能沦为"无源之水"。 笔者认为,真正的文化创新,应是将传统文化的精神内核转化为现代设计语言的方式。而文创产品要突 破同质化困境,也需要构建传统文化元素的系统性转化机制,应着力打造"前端研究——中端设计—— 后端市场"的协作体系。高校和研究机构深入探究文化基因,为设计提供学术支撑;跨领域设计团队将 创意转化为具有市场竞争力的产品;市场化管理则通过品牌化运营实现价值变现。同时,行业主管部门 加强引导,推动文化资源数字化采集标准、智能修复技术等行业规范的制定,为产业发展提供制度保 障,尤为重要的是,要建立文化价值优先于商业利益的评价体系,当"流量至上"的设计逻辑让位于"文 化为本"的创作理念时,文创产品才能真正承担起文化传播的使命。 文化是文创产品的灵魂,创意是激活灵魂的手段。面对消费者对于蝠桃瓶冰箱贴的争议,我们不妨以更 理性的态度看待,文创产品不可能完全避免争议,但争议本身也是文化 ...
硬核浪漫!首钢“蚕丝钢绣”与低碳“盾粉”双向奔赴
Zhong Guo Jing Ji Wang· 2025-09-13 23:25
Core Viewpoint - The 2025 China International Service Trade Fair showcases innovative cultural and creative products, emphasizing the importance of low-carbon materials and resource recycling in environmental sustainability [1][3]. Group 1: Event Overview - The China International Service Trade Fair took place from September 10 to September 14, 2025, at Shougang Park in Beijing [1]. - The event featured a special exhibition on cultural and tourism services, highlighting unique cultural creations made from waste materials [1]. Group 2: Low-Carbon Materials - The low-carbon composite filler (shield powder) is introduced as an innovative resource recycling material, enhancing industrial anti-corrosion coatings and expanding applications in the rubber sector [3]. - The application of this material significantly improves overall performance and achieves a reduction of 60-120 kilograms of carbon dioxide emissions per ton of product, setting a benchmark in the green low-carbon materials field [3]. Group 3: Public Awareness and Cultural Products - A public awareness campaign titled "Incredible Steel Artworks - Low-Carbon Composite Filler (Shield Powder). The Green Awakening of Steel Waste" aims to educate the public on the resource utilization of industrial waste and the role of low-carbon technology in environmental protection [5]. - The collaboration between Shougang Jitai'an and Shougang Cultural Creation produced the "Silk Steel. Steel Embroidery" series, utilizing "silk steel" as a core material, showcasing a blend of strength and artistic expression [5]. - The use of "silk steel" adds unique cultural connotations and artistic value to the products, reflecting Shougang's century-long heritage and commitment to innovative material and design concepts [5].
文创产品亮点多 文化出海动能足
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-09-10 23:47
成为全球消费新宠 近年来,《黑神话:悟空》《哪吒2》等影视游戏周边和以LABUBU为代表的文创产品成为全球消费新 宠。 9月2日,广州海关所属海珠海关关员前往位于广州市海珠区的广东盈浩工艺制品有限公司调研。公司工 艺品展厅内,木料、金属、塑料、布艺和陶瓷等诸多材质的工艺品和节日礼品错落有致,种类繁多。 广东盈浩工艺制品有限公司主营节日装饰品、家居工艺品和创意装饰画三大类系列产品,产品远销全球 80多个国家和地区,已成为国内主要的文化创意家居用品出口商之一。近年来,为抢抓机遇拓展新海外 市场,该公司加大对设计研发和工艺改进的投入,加强中国节日文创产品的研发,同时推动多种贸易方 式和社交电商平台融合发展,研发生产了一大批富含中国创意的文化产品。 "每年的八九月是节日装饰品和工艺品的出口旺季。近期我们的藤制品尤其是红色系列深受欧洲和南美 地区消费者的青睐。藤作为天然材料,不仅环保耐用,也更符合消费者追求天然和手工制作的美学心 理,我们的设计团队专门调整了颜色的饱和度,以满足海外消费者的审美需求。"广东盈浩工艺制品有 限公司物流中心副总经理李新儿介绍,目前在海外热销的主要是秋季系列产品,新年装饰品也准备开始 预热。据 ...
国庆来临之际,杰森娱乐携手中船文创推出中国战舰收藏卡牌
Sou Hu Wang· 2025-09-04 05:34
Core Viewpoint - The rapid modernization and informationization of China's military equipment, particularly naval assets, have led to the launch of a new collectible card series by Jason Entertainment, showcasing over 130 active and historical Chinese warships, aimed at promoting national defense knowledge and pride [1][7]. Group 1: Product Overview - The "Chinese Warship Collectible Cards" series, launched by Jason Entertainment's brand "Collecting Cards Society," consists of over 300 cards divided into five series, featuring unique numbered limited edition cards to enhance their scarcity and collectible value [2]. - The "Steel Giant, Maritime Great Wall" edition includes 125 high-energy cards that replicate the real appearance of various vessels and offer multiple competitive modes such as "simulated naval battles" and "naval rotation battles," significantly increasing the playability and strategic aspects of the cards [2]. Group 2: Educational and Cultural Impact - The design of the Chinese Warship Collectible Cards focuses on knowledge dissemination, entertainment, and content innovation, appealing to the youth's interest in military technology and telling the Chinese story in a relatable manner [4]. - This interactive card experience aims to educate young people about naval history and national defense concepts, fostering national pride and awareness of maritime issues, thus broadening the reach of national defense education [4]. Group 3: Market Context and Opportunities - With the National Day approaching, the patriotic atmosphere is intensifying, and the market for national defense IP derivatives is heating up, positioning Jason Entertainment's project as a significant exploration of new educational tools for national defense [7]. - The collectible cards, which combine collectible value, entertainment, and educational significance, cater to collectors while serving as a supplementary tool for national defense education, thus expanding the functional boundaries of card products [7].