Core Insights - The "Star Call" campus event organized by China Mobile and Zhongjiao Enshi successfully engaged students, providing a unique blend of business experience and interactive fun [1][8] - The event featured personalized video calls with popular celebrities, enhancing user interaction and creating memorable communication experiences [3][8] Event Overview - The "Star Call" campus tour spanned multiple regions, including Hubei, Guangxi, and Shanghai, reaching over ten universities and attracting significant student participation [5][8] - The event included detailed explanations of service features by professional staff, tailored recommendations based on student needs, and interactive activities that fostered a lively atmosphere [5][8] User Engagement - The event successfully attracted over 50,000 participants, with a 20% year-on-year increase in user numbers and over 300,000 online discussions related to the event [8] - Students expressed a desire for long-term subscriptions and anticipated the introduction of more celebrity content in the future [5][8] Future Plans - China Mobile and Zhongjiao Enshi aim to continue innovating and providing high-quality, engaging technology services to enhance campus life [10]

Core Viewpoint - The concert "Ten勤天" concluded successfully in Changsha, showcasing a collaborative effort from Hubei, Hunan, and Guangxi Mobile, emphasizing innovative emotional experiences through celebrity calls, which energized the event and engaged fans [1][12]. Group 1: Event Highlights - The concert at Changsha's Helong Stadium featured a dazzling stage performance that captivated the audience, while the celebrity call support from the three provinces became a focal point outside the venue [3]. - The core highlight of the collaboration was the celebrity call service, allowing fans to customize video calls with members of "Ten勤天," creating an immersive interaction that enhanced the idol's appeal [5]. - Additional features like birthday greetings and daily messages further strengthened the emotional connection between fans and idols [6]. Group 2: Fan Engagement - The joint support from Hubei, Hunan, and Guangxi Mobile allowed fans to deeply experience the innovative charm of celebrity calls [8]. - Attendees received exclusive merchandise, from practical mouse pads to exquisite acrylic desktop stands, which served as memorable keepsakes after experiencing the celebrity calls [10]. - Fans expressed their appreciation for the cross-regional support, highlighting the personalized video calls and exclusive merchandise as valuable experiences [12]. Group 3: Future Prospects - Moving forward, the three provinces' mobile services will continue to explore cross-regional collaboration models, aiming to bring more surprises to users through celebrity calls in various scenarios [14].

Core Viewpoint - The event featuring the "Ten Qintian" concert in Hangzhou showcased the innovative service "Star Call" by China Mobile, enhancing fan engagement through personalized video calls and interactive experiences [1][3][4]. Group 1: Event Highlights - The concert created a vibrant atmosphere, with performances that resonated with the audience's aspirations and dreams [3][4]. - The "Star Call" booth attracted numerous fans, allowing them to experience the service and receive exclusive merchandise such as customized mouse pads and acrylic standees [4][6]. Group 2: Fan Engagement - Fans expressed their excitement about the design and the overall experience, indicating a strong emotional connection with the "Star Call" service [6]. - The event successfully bridged the gap between artists, products, and fans, fostering a deeper emotional bond and enhancing the fan experience [6][7]. Group 3: Future Prospects - "Star Call" is becoming a new necessity for young users in their fan engagement activities, with plans to expand interactive scenarios and content offerings [7].