Core Viewpoint - Meiji is launching a new milk beverage, "Meiji Delicious Milk Coffee Flavor," in China to capitalize on the rapidly growing coffee market, particularly the demand for milk coffee products [2][4] Group 1: Product Launch - The new product will be available in two sizes: 900ml priced at 26.9 yuan and 400ml priced at 14.9 yuan [2][4] - The product will be sold through Meiji's wholly-owned subsidiary, Meiji (China) Investment Company, in coastal regions of China [2][4] - This marks the first time Meiji is introducing its "Meiji Delicious Milk" brand's milk coffee to the overseas market [2][4] Group 2: Market Insights - The coffee market in China is expected to grow from approximately 15.8 trillion yen in 2024 to about 27.8 trillion yen by 2029 [2][4] - There is particularly high demand for milk coffee products, with cappuccinos and lattes being the most popular choices in cafes [2][4]

Group 1 - The core product being launched is "Meiji Delicious Milk Coffee Flavor," which will be available in two sizes: 900ml priced at 26.9 yuan and 400ml priced at 14.9 yuan [2][4] - The product will be sold through Meiji's wholly-owned subsidiary, Meiji (China) Investment Company, specifically in coastal regions of China [4] - This marks the first time Meiji is introducing its domestic "Meiji Delicious Milk" brand coffee product to the overseas market [4] Group 2 - The coffee market in China is expected to grow significantly, with projections indicating an increase from approximately 15.8 trillion yen in 2024 to about 27.8 trillion yen by 2029 [4] - There is a particularly high demand for milk coffee products, with cappuccinos and lattes being the most popular choices in cafes [4]